Digital Solutions Coordinator

2 days ago

Groton, Connecticut, United States ThayerMahan Inc Full time
Job Title: Digital Solutions Coordinator

ThayerMahan Inc is seeking a highly skilled Digital Solutions Coordinator to join our Marketing team. As a key member of our team, you will be responsible for supporting the planning, execution, and optimization of digital marketing campaigns and initiatives across various digital channels.

Key Responsibilities:
  • Manage and implement marketing calendars, developing scheduling and content for social media posts, press releases, video releases, and other digital channels.
  • Develop and execute implementation of digital marketing strategies to increase brand awareness and engagement.
  • Collaborate with staff to gather content and create engaging narratives that can be shared across various communications channels.
  • Support digital content creation and maintenance by updating our website, updating collateral, and more.
  • Align digital efforts with annual KPIs and OKRs while evaluating metrics and analytics to ensure effectiveness in overall marketing and integration with business objectives.
  • Coordinate the implementation of digital solutions including website updates, email marketing campaigns, social media content, online advertising, and SEO/SEM efforts.
  • Manage digital marketing assets, digital collateral, and digital content library.
  • Development of tools and resources for successful salesforce activation.
  • Identifying and creating strategies that support customer acquisition goals.
  • Supporting the execution of annual brand plans, including marketing campaigns, new product launches, promotional plans, and distribution opportunities.
  • Ensuring brand initiatives and implementation plans are being followed.
Requirements:
  • 2-5 years of experience in brand management, marketing, or similar field.
  • Bachelor's degree or comparable work experience in Marketing, Design, or relevant field.
  • Proficiency in social media management tools and analytics platforms.
  • Experience in Adobe Creative Suite with a good eye for clean and compelling design.
  • Experience in photo and video editing.
  • Solutions-oriented creative thinker who can work independently.
  • Excellent communication, collaboration, and project management skills.
  • Takes initiative and demonstrates leadership and teamwork.
  • Strong work ethic, excellent team player, and positive can-do attitude.
  • Proactively seeks additional opportunities to learn and expand knowledge.
  • Proficiency in Microsoft Windows, Microsoft Word, Excel, and PowerPoint.
About ThayerMahan Inc:

ThayerMahan Inc is an international company with experience in the Federal, military, and commercial marketplaces. We received the HIRE Vets Medallion and the regional Chamber of Commerce Industry Innovator Award. Our team employs the latest software, equipment, sensors, and platforms across an array of applications and programs. Collaboration, camaraderie, innovation, and respect are at the core of our culture and are reflected in everything we do.

We are an Equal Opportunity Employer and do not discriminate on the basis of race, color, sex, national origin, sexual orientation, gender identity, religion, age, disability, genetic information, protected veteran status, or other non-merit factor.

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