Shopper Marketing Manager

2 weeks ago


Nashville, Tennessee, United States BWQOHT Inc Full time
Job Title: Shopper Marketing Manager

At BWQOHT Inc, we're seeking a highly skilled Shopper Marketing Manager to lead and contribute to campaigns that drive consumer engagement through field & wholesale marketing initiatives.

Key Responsibilities:

  • Develop and execute shopper marketing programs, including off-premise POS planning, national/regional chain support, and on-premise strategies.
  • Collaborate with the marketing team to ensure consistency in messaging, branding, content, and look-and-feel of all shopper programs, field support, events, and trade materials.
  • Report on market trends and insights using Nielsen and VIP data, and perform industry and competitive analysis to inform executional practices and strategic direction.
  • Evaluate the impact of shopper programs in achieving their stated objectives, using data insights to measure pre-defined performance indicators and report results.

Requirements:

  • Bachelor's Degree in Marketing or Business.
  • Minimum 4 years' experience in marketing or related field.
  • Background in CPG, Adult Beverage, or Supply Chain is strongly preferred.
  • Ideal candidate with experience in shopper marketing programs.

Competencies:

  • Strong Leadership Skills.
  • Great Relationship Skills.
  • An Analytical Mind.

Compensation:

  • $55k-$80k depending on experience.


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