Shopper Marketing Manager
2 weeks ago
At BWQOHT Inc, we're seeking a highly skilled Shopper Marketing Manager to lead and contribute to campaigns that drive consumer engagement through field & wholesale marketing initiatives.
Key Responsibilities:
- Develop and execute shopper marketing programs, including off-premise POS planning, national/regional chain support, and on-premise strategies.
- Collaborate with the marketing team to ensure consistency in messaging, branding, content, and look-and-feel of all shopper programs, field support, events, and trade materials.
- Report on market trends and insights using Nielsen and VIP data, and perform industry and competitive analysis to inform executional practices and strategic direction.
- Evaluate the impact of shopper programs in achieving their stated objectives, using data insights to measure pre-defined performance indicators and report results.
Requirements:
- Bachelor's Degree in Marketing or Business.
- Minimum 4 years' experience in marketing or related field.
- Background in CPG, Adult Beverage, or Supply Chain is strongly preferred.
- Ideal candidate with experience in shopper marketing programs.
Competencies:
- Strong Leadership Skills.
- Great Relationship Skills.
- An Analytical Mind.
Compensation:
- $55k-$80k depending on experience.
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Shopper Marketing Manager
2 weeks ago
Nashville, Tennessee, United States BWQOHT Inc Full time{"title": "Shopper Marketing Manager", "description": "Job SummaryAt BWQOHT Inc, we are seeking a highly skilled Shopper Marketing Manager to lead and contribute to campaigns that drive consumer engagement through field & wholesale marketing initiatives. This role is responsible for fostering new customer acquisition and driving sales growth by developing...
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Marketing Manager
2 weeks ago
Nashville, Tennessee, United States BWQOHT Inc Full timeJob Title: Shopper Marketing ManagerAt BWQOHT Inc, we're seeking a skilled Shopper Marketing Manager to lead our efforts in driving consumer engagement through field and wholesale marketing initiatives. As a key member of our marketing team, you'll be responsible for developing and executing strategic plans to reach key audiences and drive sales growth.Key...
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