Marketing Director

2 weeks ago


Red Bank, New Jersey, United States Smallwood Wealth Management Full time
Job Title: Marketing Director

We're seeking a seasoned Marketing Director to spearhead our marketing efforts and drive growth at Smallwood Wealth Management. As a key member of our team, you will develop and execute a comprehensive marketing strategy that attracts high-quality clients, engages existing clients, and attracts prospective advisors.

Responsibilities:
  • Develop, execute, and monitor a robust, multi-channel marketing strategy that delivers consistent, measurable results.
  • Create and manage a marketing system that showcases our firm's expertise and builds strong relationships with clients and advisors.
  • Oversee all marketing initiatives, including websites, podcasts, YouTube content, advertisements, direct mailings, webinars, newsletters, and advisor-facing content.
  • Evaluate, hire, and manage vendors, consultants, and freelancers to support our marketing efforts.
  • Develop and manage marketing budgets, track ROI, and adapt strategies for maximum effectiveness.
  • Present regular performance reports and strategic recommendations to leadership.
Qualifications:
  • 7+ years of marketing experience with at least five years in a senior marketing role.
  • Experience in wealth management or financial and insurance services industries.
  • Proven track record of developing and executing successful marketing campaigns.
  • Expert-level knowledge of modern marketing tools, platforms, and analytics.
  • Strong network of vendors, contractors, and service providers in the marketing industry.
Compensation:

$90,000


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