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Public Relations Communications Manager

2 months ago

Erlanger, Kentucky, United States Perfetti Van Melle Full time
Overview

Perfetti Van Melle, a leading manufacturer and distributor of confectionery and chewing gum, is seeking a skilled Public Relations Communications Manager to join its growing team. As a key member of the company's communications team, you will be responsible for leading external PVM consumer brands public relations and communications to support company and brand reputation.

Key Responsibilities
  • Develop and execute proactive and reactive national and local PR efforts for PVM consumer brands new item launches, brand activations, and promotions.
  • Act as counsel to brand teams and agencies to support brand and corporate image.
  • Build and ensure meaningful PR measurements into plans and report progress/results based on program measurement objectives.
  • Support Sales and Marketing teams by creating and executing PR/media relations plans and materials for customer trade shows/industry shows.
  • Support Sales team with customer/broker communications and talking points related to external news or issues management, ESG response inquiries.
  • Support Communications Director and HR with PVM US corporate website and social sites, and other external PR aspects of Employer Branding/Corporate Image for Image and talent acquisition.
  • Consult with PVM Global Comms related to external brand PR messaging development and brand initiative PR reviews.
Requirements
  • Bachelor's Degree in PR, Communications, Journalism required; APR or similar accreditation preferred.
  • 6+ years of experience in corporate communications or agency PR and communications.
  • Self-starter, articulate, strong writer/editor, media/influencers relations experience (consumer brand and B2B preferred) demonstrated strategic comms/PR planning and message development experience.
  • 2 years of issues/crisis management experience desired.
  • Media spokesperson training skills, basic video editing tools like Canva or DreamBroker, Sharepoint, O365 Suite. Media monitoring/Relations software like Meltwater or Cision. Meeting presentation skills required.
  • Ability to work across teams and brands with subject matter experts, distil information into clear and compelling PR and communication materials and be an integrated PR/media/influencer relations subject matter expert with brand teams and other key stakeholders.
  • Travel anticipated up to 20-25% for brand activations, trade shows and other external relationship efforts in the industry or our local community, mostly domestic (can include attending occasional evening or early morning events or meetings).
What We Offer

At Perfetti Van Melle, we are committed to fostering a diverse, equitable, and inclusive workplace, where all individuals, regardless of background or identity, are valued, respected, and empowered to contribute their unique perspectives to the sweet success of our candy-loving community. Additionally, we have a core value of Care For Our People and we are proud to offer benefit programs that support our team members' goals and well-being including:

  • PTO package including vacation, sick, personal, and pay it forward time off
  • 13 paid holidays
  • 401k with Company Match up to 8%, ranking in the top 1% of the country
  • Annual Bonus potential and merit-based increases
  • Comprehensive Health Insurance
  • Annual Well-Being subsidy
  • Maternity & Paternity leave options
  • Sam's Club or Costco annual membership reimbursement
  • Tuition-Free College Program
  • Modest monthly candy allotment (Airheads, Airheads Xtremes, and Mentos)