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Digital Experience Manager

2 months ago

Emeryville, California, United States XQ Full time
Job Title: Website Manager

XQ Institute is a leading organization dedicated to rethinking the high school experience. We work with communities nationwide to help them create more rigorous and equitable schools.

The Opportunity

We seek an innovative Website Manager to lead initiatives to optimize XQ's website as a growth channel and a brand front door. The ideal candidate will develop and implement strategies to increase traffic, engagement, and conversion rates on our website.

Key Responsibilities
  • Define strategy for the XQ website, including growing the community of XQers and increasing conversion and impact of XQ Products.
  • Identify, design, and implement website improvements that drive key metrics for strategic organizational and MarComm initiatives.
  • Develop and maintain test plans and procedures for all web projects, including tracking and reporting metrics.
  • Lead A/B testing for the XQ website, continuously updating website performance and optimizing functionality to achieve broader marketing strategy.
  • Lead project management for the website, including handling prioritization of issues and communicating progress and milestones to stakeholders.
  • Identify opportunities for increasing efficiency and effectiveness of web systems and recommend and implement solutions.
  • Create, prioritize, and maintain a website roadmap based on organization and user needs.
  • Prioritize features and maintain product backlog for website development based on user value, organizational needs, and technical feasibility.
  • Leverage data to uncover trends, identify user segments and funnels, and inform product decisions for the website.
Qualifications
  • 7+ years in website management role with a track record of driving website growth, managing a roadmap, and improving key metrics.
  • Strong understanding of SEO, content marketing, and digital marketing best practices.
  • Exceptional writing, editing, leadership, and communication skills.
  • Proficiency with content management systems and analytics tools.
  • Demonstrated ability to work collaboratively with senior executives and across functional teams.
  • Strong analytical skills and experience with analytical and market research tools.
Benefits

XQ Mindsets

  • 100% accountability
  • Maker mindset
  • We are the ones we've been waiting for
  • Opportunity knocks
  • Stand on the shoulders of giants

The salary for this role is highly competitive and commensurate with experience. XQ offers excellent organizational benefits.