Marketing Campaign Strategist

1 day ago


Atlanta, Georgia, United States Insight Global Full time

At Insight Global, we're committed to fostering a diverse and inclusive environment where professionals can thrive. As a Marketing Campaign Strategist, you'll play a pivotal role in supporting the planning and execution of Paid Social Media campaigns. This dynamic individual will spend their days building out marketing campaigns, analyzing data, and optimizing vendor's brand & digital media components to drive business results.

Job Overview

We're seeking an experienced professional with 2-3 years of experience in a similar role, responsible for campaign pacing metrics, diagnosing issues, and recommending corrections. Your expertise should include working with Paid Ad Manager functions on platforms like Pinterest or Facebook/Meta. A Bachelor's Degree in Marketing, Business, or a comparable field is required, along with proficiency in Excel (pivot tables and vlookups) and large data sets. If you're passionate about the social media tech world and have excellent problem-solving skills, we'd love to hear from you

Key Responsibilities
  • Support the planning and execution of Paid Social Media campaigns
  • Analyze data to optimize campaign performance
  • Work closely with vendors to ensure successful campaign execution
Requirements

To be successful in this role, you'll need:

  • 2-3 years of experience in a similar role
  • Experience working with Paid Ad Manager functions on platforms like Pinterest or Facebook/Meta
  • Bachelor's Degree in Marketing, Business, or a comparable field
  • Proficiency in Excel (pivot tables and vlookups)
  • Large data sets analysis skills
What We Offer

At Insight Global, we believe everyone matters. Our benefit package includes medical, dental, and vision insurance, HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees are also entitled to paid sick leave and other paid time off as provided by applicable law. Estimated salary: $65,000 - $85,000 per year.



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