Director of Marketing Strategy

3 weeks ago

Millcreek, Utah, United States Western Governors University Full time
Job Title: Director, Marketing

Western Governors University (WGU) is seeking a highly skilled and experienced Director of Marketing to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing and communication strategies that support brand development, new student growth, and other priorities for non-degree offerings.

Main Responsibilities:
  • Build relationships of trust with Academy, school, and Marketing leaders to facilitate strong cross-organizational information sharing and cooperative strategy development.
  • Be the expert in all marketing activities and internal and external factors influencing portfolio performance.
  • Represent Marketing in cross-functional reporting and other settings, including interfacing with executive leadership.
  • Assist with setting school-specific performance targets for readiness and certificate offerings, and provide regular reporting, forecasts, and root-cause insights to inform ongoing adjustments to drive KPIs.
  • Drive readiness- and certificate-specific marketing initiatives, partnering with various teams across Marketing to translate strategies into tactical execution.
  • Responsible for planning and implementing strategies and tactics to build and maintain a positive reputation and gain publicity for activities, programs, and events related to the portfolio of university offerings.
  • Work closely with internal and/or agency creative teams to ensure that creative requests are accurate, on time, and on brand.
  • Expert in all internal and external factors that affect performance including the evolving portfolio of academic course and program offerings, industry associations and employer partnerships, target audiences, market demand trends, and competitor behavior.
  • Drive action to grow the impact of current portfolio offerings as well as participating in identifying opportunities for portfolio expansion, partnerships, and other growth opportunities.
  • Works in daily partnership with senior executives and other leaders to set performance targets and budgets, develop supporting strategies, execute on specific initiatives, and forecast and report on results.
  • Responsible for understanding and communicating with cross-organizational partners regarding marketing spend and performance metrics.
  • Review and reconcile P&L spend and invoicing vs. budget monthly.
Requirements:
  • Significant client or key stakeholder management experience.
  • Executive-level communication ability. Must be able to clearly and persuasively communicate both verbally and in writing with staff at all levels of the university.
  • Exceptional ability to build trust and wield strong influence across each of these organizations is critical to the success of this role.
  • Strong quantitative and strategic analysis skills. Must be able to gather and analyze structured and unstructured data and research to identify significant trends, implications, and opportunities.
  • Experience developing models to forecast marketing performance based on historical trends, spend, market conditions, etc.
  • Fluency in a wide variety of marketing disciplines, including traditional and digital media, SEO, content marketing, and conference and event marketing.
  • Proven success in bringing new products and/or services to market.
  • Exceptional project management and organization skills.
  • Direct people leadership, including hiring, coaching, and managing to achieve performance targets.
  • Drive and ability to influence others to act without direct reporting authority.
Preferred Qualifications:
  • Client-facing agency experience.
  • Two years of experience in SaaS or tech environment.
  • Industry experience in higher education and/or areas relevant to WGU schools (e.g., healthcare, K12 education, IT).
Physical Requirements:
  • Prolonged periods sitting at a desk and working on a computer.
  • Must be able to lift up to 15 pounds at times.
Disclaimer:

This Job Description has been designed to indicate the general nature, essential duties, and responsibilities of work performed by employees within this classification. It does not contain a comprehensive inventory of all duties, responsibilities, and qualifications that are required of the employee to do this job. Duties, responsibilities and activities may change at any time with or without notice. This Job Description does not constitute a contract of employment and the University may exercise its employment-at-will rights at any time.

Western Governors University is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

  • Executive Director Associate

    12 hours ago

    Millcreek, Utah, United States Sunrise Senior Living Full time

    At Sunrise Senior Living, we are seeking a highly skilled and experienced Associate Executive Director to join our team. The successful candidate will be responsible for assisting the Executive Director in the overall leadership and management of the community. Key responsibilities include: \u2022 Financial management and oversight \u2022 Sales and...

  • Executive Director Associate

    2 weeks ago

    Millcreek, Utah, United States Sunrise Senior Living Full time

    Job Title: Associate Executive DirectorAt Sunrise Senior Living, we are seeking an experienced and dynamic Associate Executive Director to join our team. As a key member of our leadership team, you will be responsible for assisting the Executive Director in the overall leadership, management, and success of our community.Key Responsibilities:Financial...

  • Executive Director Assistant

    3 weeks ago

    Millcreek, Utah, United States Sunrise Senior Living Full time

    About the RoleWe are seeking a highly skilled and experienced Associate Executive Director to join our team at Sunrise Senior Living. As a key member of our leadership team, you will play a vital role in the overall success of our community.Key ResponsibilitiesAssist the Executive Director in the management and leadership of the communityOversee financial...

  • Executive Director Associate

    2 weeks ago

    Millcreek, Utah, United States Sunrise Senior Living Full time

    Lead the Way at Sunrise Senior LivingAs our Associate Executive Director, you will play a key role in the overall leadership and success of our community. Your responsibilities will include:Key Responsibilities:Financial Management: Oversee the financial management of the community, ensuring fiscal responsibility and stability.Sales and Marketing: Develop...

  • Nursing Clinical Leader

    3 weeks ago

    Millcreek, Utah, United States Sunrise Senior Living Full time

    Director of Nursing Job SummaryThe Resident Care Director serves as the nursing clinical leader for the community, responsible for leading and managing the health and wellness, and coordination of care and services to residents within the Assisted Living, Memory Care, and Independent Living community.Key Responsibilities:Oversee and implement all Care...

  • Academic Program Manager

    3 weeks ago

    Millcreek, Utah, United States Western Governors University Full time

    Job Title: Lead Academic Program ManagerWestern Governors University is seeking a highly skilled and experienced Lead Academic Program Manager to join our team. As a key member of our academic leadership team, you will be responsible for overseeing the development and implementation of academic programs in the School of Business's Communications and User...

  • Digital Engagement Manager

    3 weeks ago

    Millcreek, Utah, United States HUXWRX SAFETY CO LLC Full time

    Job Title: Digital Engagement ManagerWe are seeking a highly skilled Digital Engagement Manager to join our team at HUXWRX SAFETY CO LLC. As a key member of our operations, you will be responsible for developing and executing a comprehensive digital strategy that aligns with our brand's voice and messaging.Key Responsibilities:Social Media Management:Oversee...

  • Academic Program Manager

    2 weeks ago

    Millcreek, Utah, United States Western Governors University Full time

    Job Title: Lead Academic Program ManagerWestern Governors University is seeking a highly skilled and experienced Lead Academic Program Manager to join our team. As a key member of our academic leadership team, you will be responsible for overseeing the development and implementation of academic programs in the School of Business's Communications and User...

  • Project Manager III

    2 days ago

    Millcreek, Utah, United States Western Governors University Full time

    Job Title: Project Manager IIIWestern Governors University is seeking a highly skilled Project Manager III to join our team. As a Project Manager III, you will be responsible for managing projects from inception to completion, ensuring that they are delivered on time, within budget, and to the required quality standards.Key Responsibilities:Manage all phases...

  • Associate Executive Director

    3 weeks ago

    Millcreek, United States Sunrise Senior Living Full time

    At Sunrise, our Associate Executive Director (AED) is responsible for assisting the Executive Director (ED) with the overall leadership, management and success of the community.Responsibilities:- Financial management- Sales & marketing- Recruiting, hiring, training and coaching of a high quality team- Providing recognition and creating an engaged culture for...

  • Associate Executive Director

    3 weeks ago

    Millcreek, United States Sunrise Senior Living Full time

    At Sunrise, our Associate Executive Director (AED) is responsible for assisting the Executive Director (ED) with the overall leadership, management and success of the community.Responsibilities:- Financial management- Sales & marketing- Recruiting, hiring, training and coaching of a high quality team- Providing recognition and creating an engaged culture for...

  • Associate Executive Director

    3 weeks ago

    Millcreek, United States Sunrise Senior Living Full time

    At Sunrise, our Associate Executive Director (AED) is responsible for assisting the Executive Director (ED) with the overall leadership, management and success of the community.Responsibilities:- Financial management- Sales & marketing- Recruiting, hiring, training and coaching of a high quality team- Providing recognition and creating an engaged culture for...

  • Enterprise Account Executive

    4 weeks ago

    East Millcreek, United States Comcast Corporation Full time

    Job SummaryWe are seeking a highly motivated and experienced Enterprise Account Executive to join our team at Comcast Corporation. As a key member of our sales team, you will be responsible for selling Comcast Commercial Internet, Video, and Voice based services to mid-size and large businesses in designated territories.Key ResponsibilitiesDevelop and...

  • Enterprise Account Executive

    4 weeks ago

    East Millcreek, United States Comcast Corporation Full time

    Job SummaryWe are seeking a highly motivated and experienced Enterprise Account Executive to join our team at Comcast Corporation. As a key member of our sales team, you will be responsible for selling Comcast Commercial Internet, Video, and Voice based services to mid-size and large businesses.Key ResponsibilitiesDevelop and execute sales strategies to...

  • Enterprise Account Executive

    2 weeks ago

    East Millcreek, United States Comcast Corporation Full time

    Job SummaryWe are seeking a highly motivated and experienced Enterprise Account Executive to join our team at Comcast Corporation. As a key member of our sales team, you will be responsible for driving sales growth and revenue expansion in the commercial market.Key ResponsibilitiesDevelop and execute sales strategies to achieve revenue targets and expand our...

  • Enterprise Account Executive

    4 weeks ago

    East Millcreek, United States Comcast Corporation Full time

    Job SummaryWe are seeking a highly motivated and experienced Enterprise Account Executive to join our team at Comcast Corporation. As a key member of our sales team, you will be responsible for driving sales growth and revenue expansion in the commercial market.Key ResponsibilitiesDevelop and execute sales strategies to achieve revenue targets and expand our...

  • Enterprise Account Executive

    4 weeks ago

    East Millcreek, United States Comcast Corporation Full time

    Job SummaryWe are seeking a highly motivated and experienced Enterprise Account Executive to join our team at Comcast Corporation. As a key member of our sales team, you will be responsible for selling Comcast Commercial Internet, Video, and Voice based services to mid-size and large businesses in designated territories.Key ResponsibilitiesDevelop and...

  • Enterprise Account Executive

    2 weeks ago

    East Millcreek, United States Comcast Corporation Full time

    Job SummaryWe are seeking a highly motivated and experienced Enterprise Account Executive to join our team at Comcast Corporation. As a key member of our sales team, you will be responsible for selling Comcast Commercial Internet, Video, and Voice based services to mid-size and large businesses.Key ResponsibilitiesDevelop and execute sales strategies to...

  • Enterprise Account Executive

    4 weeks ago

    East Millcreek, United States Comcast Corporation Full time

    Job SummaryWe are seeking a highly motivated and experienced Enterprise Account Executive to join our team at Comcast Corporation. As a key member of our sales team, you will be responsible for selling Comcast Commercial Internet, Video, and Voice based services to mid-size and large businesses in designated territories.Key ResponsibilitiesDevelop and...