Field Marketing Manager

5 days ago

Bellevue, Washington, United States Freshworks Full time
Job Title: Field Marketing Manager

At Freshworks, we are seeking a highly motivated and experienced Field Marketing Manager to join our team. As a Field Marketing Manager, you will be responsible for developing and executing marketing programs and events to drive awareness, generate leads, and support sales efforts in the assigned region.

Key Responsibilities:
  • Develop and execute field marketing plans to support business objectives and revenue targets in the NA region.
  • Collaborate with sales, marketing, and other cross-functional teams to align on goals, messaging, and strategies.
  • Plan and execute a variety of events, including seminars, workshops, conferences, and webinars, to engage prospects and customers.
  • Manage end-to-end event logistics, including venue selection, budgeting, promotion, registration, and post-event follow-up.
  • Drive attendance and lead generation through targeted outreach, email campaigns, social media, and other marketing channels.
  • Measure and analyze the performance of field marketing programs and events, providing insights and recommendations for optimization.
  • Build and maintain relationships with key stakeholders, including customers, partners, industry influencers, and sales teams.
  • Stay up-to-date on industry trends, competitive landscape, and best practices in field marketing.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or related field.
  • 7-10 years of experience in field marketing, event marketing, or related roles.
  • Proven track record of planning and executing successful marketing programs and events.
  • Strong project management skills with the ability to manage multiple priorities and meet deadlines.
  • Excellent written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively.
  • Strategic thinker with a data-driven approach to decision-making.
  • Self-motivated and results-oriented, with a passion for driving business impact.
What We Offer:
  • Competitive salary range: $136,800-196,650 USD Base Salary + Variable Compensation.
  • Flexible time off (plus paid US holidays), commuter benefits (attached to a flexible spending account) and wellness benefits.
  • Adoption and parental leave benefits.
  • A global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion, and ethnicity.

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