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Multimedia Sales Executive

2 months ago

San Antonio, Texas, United States Salem Media Group Full time
About the Role

Salem Media Group is seeking a highly motivated sales professional to join our growing on-air and digital sales team. As a Media Strategist / Account Executive, you will be responsible for selling and managing our multi-media marketing solutions, including radio, digital, and event sales, to local small and medium-sized businesses.

Key Responsibilities
  • Prospect for local and regional businesses, reaching decision makers, setting meetings, analyzing client needs, and creating and delivering compelling and strategic advertising presentations that address client objectives.
  • Research and stay current on all local digital marketing trends and opportunities.
  • Create and present strategic marketing proposals for key accounts and new business decision makers.
  • Accurately project revenues, meet and exceed monthly budgets for all product lines, and exceed annual budgets.
Qualifications
  • A demonstrated track record of exceeding sales goals in both on-air and online media.
  • Demonstrated knowledge of digital products and how they are positioned and sold in the marketplace.
  • A demonstrated understanding of and success in selling Search Engine Marketing (SEM), Search Engine Optimization (SEO), Target Display, OTT/CTV, social media, Email Marketing, Chat, Website Development, and others.
  • A demonstrated ability to understand categories of businesses to prospect for new clients.
  • A history of doing in-depth needs analysis designed to uncover a client's needs and then provide the right solution(s) to fit that need and show data that corroborates and justifies the sale.
  • Excellent written and verbal communication skills and the ability to present multi-varied solutions to groups of people as needed.
  • Proven track record of developing a business marketing strategy for local and regional clients.
  • Maintain an appropriate professional appearance and demeanor.
  • A demonstrated ability to work with a diverse group of clients.
  • Demonstrated knowledge of Microsoft business software (MS Word, Outlook, PowerPoint, Excel, etc.) and ability to quickly learn to utilize new software applications for prospecting and market insights (Miller Kaplan, Compass Borrell, Neilsen, RAB, etc.).
Benefits
  • Competitive pay structure based on experience.
  • Health, dental, vision, and life insurance.
  • 401k retirement plan.
  • Paid holidays and vacation time.