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Senior Marketing Automation Specialist
2 months ago
We are seeking a highly skilled Senior Marketing Automation Specialist to join our team at OpenGov. As a key member of our marketing team, you will be responsible for designing, building, and executing effective email and marketing automation campaigns within our Marketo platform and related tools.
Responsibilities:- Develop and implement multi-step journeys, email templates, and segmentation strategies within Marketo to nurture leads and drive conversions across all funnel stages.
- Collaborate with the demand, design, and product marketing teams to create engaging content and campaigns that align with OpenGov's goals.
- Partner with customer marketing to build personalized automation streams that align with customer journeys, enhancing customer engagement and loyalty.
- Work closely with sales and marketing operations teams to refine lead nurturing, scoring, and handoff processes.
- Utilize customer data to create segments and targeted campaigns based on behavioral, demographic, and transactional data.
- Manage the execution of email campaigns, including segmentation, personalization, A/B testing, template optimization, and performance tracking.
- Continuously improve automation processes by analyzing data and making recommendations.
- Ensure compliance with email marketing best practices, including CAN-SPAM and CCPA laws.
- Manage and update Marketo workflows, data integrations, and other platform configurations.
- Stay up-to-date with the latest email marketing trends and technologies to enhance campaign effectiveness.
- Bachelor's degree in Advertising, Business Analytics, Marketing, or a related field of study.
- 4+ years of experience in digital marketing, with SaaS experience preferred.
- Excellent analytical and quantitative skills to interpret data and translate findings to key stakeholders.
- Strong communication skills, both written and verbal, with close attention to detail.
- Effective organizational skills to manage simultaneous workstreams, vendors, and projects on deadline.
- Expertise in end-to-end campaign strategy, development, execution, and measurement.
- Innovative thinking and ability to think outside the box.
- Proficiency in Marketo or similar marketing automation tools.
- Desirable experience includes Excel proficiency, basic HTML capabilities, copywriting skills, and managing 3rd party contractors, designers, writers, and agencies.
At OpenGov, we are a mission-driven technology company that is passionate about powering more effective and accountable government. We are a 2023 Top Workplaces USA award winner and a Forbes America's Best Startup Employer. Our team is smart, fun, and humble, and we are committed to making a positive social impact.
We offer a range of benefits, including 90% paid medical, dental, and vision premiums, fully paid life and short/long-term disability insurance, unlimited PTO, parental leave policy, annual wellness stipend, anniversary awards, and more.
Join us and be part of a team that is transforming communities and making a difference in people's lives.
