Digital Communications Director

24 hours ago


Middletown, Connecticut, United States MosesWeitzman Health System Full time
Job Summary:

The Moses/Weitzman Health System is seeking a highly skilled Digital Communications Manager to maintain content across web properties and drive digital marketing strategy. This role requires strong project management and organizational skills, with a focus on omnichannel digital marketing and integrated communications.

Key Responsibilities:

  • Develop and execute digital marketing campaigns, including email marketing, SEM/SEO, and social media.
  • Manage web content, including creating, editing, and updating web properties to meet the needs of affiliates, programs, and partnerships.
  • Collaborate with cross-functional teams to deliver custom tracking of web traffic, engagements, conversions, and ecommerce workflows using Google Tag Manager and Google Analytics.
  • Stay up-to-date with industry trends and best practices in digital marketing and communications.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related field.
  • 5-7 years of experience in digital media and/or website development.
  • Proficiency in HTML/CSS, code editors (e.g., WordPress), and Google Tag Manager and Google Analytics.
  • Strong oral and written communication skills, with the ability to work independently and as part of a team.
  • Ability to work nights and weekends if needed.

Additional Qualifications:
Experience working with Google Analytics, Google Tag Manager, WordPress, MailChimp, Adobe Creative Suite, and related platforms is a plus. The ideal candidate will have a strong understanding of digital marketing principles and a passion for staying up-to-date with industry trends.

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