Digital Communications Director
24 hours ago
The Moses/Weitzman Health System is seeking a highly skilled Digital Communications Manager to maintain content across web properties and drive digital marketing strategy. This role requires strong project management and organizational skills, with a focus on omnichannel digital marketing and integrated communications.
Key Responsibilities:
- Develop and execute digital marketing campaigns, including email marketing, SEM/SEO, and social media.
- Manage web content, including creating, editing, and updating web properties to meet the needs of affiliates, programs, and partnerships.
- Collaborate with cross-functional teams to deliver custom tracking of web traffic, engagements, conversions, and ecommerce workflows using Google Tag Manager and Google Analytics.
- Stay up-to-date with industry trends and best practices in digital marketing and communications.
Requirements:
- Bachelor's degree in Marketing, Communications, or related field.
- 5-7 years of experience in digital media and/or website development.
- Proficiency in HTML/CSS, code editors (e.g., WordPress), and Google Tag Manager and Google Analytics.
- Strong oral and written communication skills, with the ability to work independently and as part of a team.
- Ability to work nights and weekends if needed.
Additional Qualifications:
Experience working with Google Analytics, Google Tag Manager, WordPress, MailChimp, Adobe Creative Suite, and related platforms is a plus. The ideal candidate will have a strong understanding of digital marketing principles and a passion for staying up-to-date with industry trends.
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Digital Communications Director
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