Lead Generation and Paid Media Manager

3 weeks ago


Jacksonville, Florida, United States Ecruit Full time
Paid Media Specialist Job Description

We are seeking a skilled Paid Media Specialist to join our team at Camarda Wealth Advisory Group. As a key member of our marketing department, you will be responsible for managing and optimizing our paid media campaigns across multiple platforms.

In this role, you will develop and implement comprehensive digital media strategies to drive qualified lead generation and expand our online presence. Your expertise will be critical in identifying high-value opportunities, analyzing campaign performance, and optimizing results to meet business objectives.

Your Key Responsibilities:
  • Design, implement, and optimize Google Ads campaigns to drive targeted lead generation.
  • Manage and analyze campaign performance data to identify trends, insights, and areas for optimization.
  • Develop and execute A/B testing strategies to improve click-through rates (CTR), conversions, and ROI.
  • Collaborate with cross-functional teams to integrate paid media efforts with other marketing initiatives.

Requirements:
  • Proven experience in Google Ads management, including search, display, and video campaigns.
  • Strong analytical skills, attention to detail, and ability to adapt to a fast-paced, results-oriented environment.
  • Experience with multi-platform campaign management (Bing, LinkedIn, Facebook, YouTube, programmatic platforms).


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