Senior Product Marketing Manager

3 days ago


Detroit, Michigan, United States Elastic Full time
About the Role

Elastic is a leading provider of search and analytics solutions, and we're looking for a skilled Product Marketing Manager to join our team. As a Product Marketing Manager, you will be responsible for driving the go-to-market strategy for our generative AI use case, including market segmentation, messaging and positioning, content creation, campaign support, and field enablement.

Responsibilities
  • Identify market opportunities and gaps in the generative AI space, and develop narratives to address them.
  • Collaborate with cross-functional teams to plan and execute product launches, including tracking progress and measuring results.
  • Develop outcome-based and use case-based messaging and content that aligns with our corporate messaging, by persona and in support of our search solution and industries teams.
  • Understand target personas and segments, how customers buy and users adopt our products with generative AI, and the value they derive from them.
  • Craft curated, compelling content and deliver sales enablement to support our sales teams.
  • Represent the company at conferences, community, and customer events, and other demand gen opportunities.
Requirements
  • Familiarity with Elastic technology is a plus.
  • Experience leading outbound product initiatives focused on new, groundbreaking technology and/or enterprise customers with complex requirements.
  • Experience in product marketing collaboration with other functions across marketing, sales, and partner organizations.
  • Creative energy, and out of the box thinking, someone who has a track record of generating customer-centric campaigns that impact the company's bottom-line.
  • Excellent written and verbal communication and presentation skills.
  • Experience with public speaking.
  • Comfortable working in a very cross-functional role with a highly distributed team.


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