Strategic Sales Director

4 days ago

Raleigh, North Carolina, United States Capitol Broadcasting Company, Inc. Full time

Job Summary:

Capitol Broadcasting Company in Raleigh, NC seeks a talented, driven Strategic Sales Manager to help our team consistently exceed local radio and digital revenue goals.

We're a locally owned, pioneering, stable, community advocate, do-the-right-thing company that offers some of the best benefits in the business.

This position will use your sales and management experience to lead a team that provides multi-platform, custom advertising solutions and strategies to local businesses.

You'll represent the biggest local audio and digital brands in the market.

Key Responsibilities:

  • Determine local sales team's unique selling position, establish capabilities separation from competition, then use to drive more local market revenue.
  • Work with local sales team to create and present unique customer-focused campaigns using powerful local digital and audio brands.
  • Collaborate with local business prospects to define campaign goals, then track and optimize based on interpretation of analytics.
  • Help sales team forge and grow strong business relationships in the local market.
  • Generate forecast reports and help prepare annual budgets/strategic plans.
  • Track team activities in CRM to uncover opportunities for both professional and revenue growth.
  • Handle house account relationships where necessary
  • Work across all station departments on campaign execution, collections, commissions, promotions, and sales package creation
  • Manage day-to-day sales operations including conducting individual and team sales training, overseeing new business efforts, developing new leads and helping to solidify existing client relationships.
  • Augment a healthy, positive culture that reinforces teamwork and professionalism.
  • Perform other duties as assigned to support organizational operations and goals.

Required Qualifications:

  • Great problem-solving skills and analytical abilities
  • Understanding of the local market, marketing concepts, and digital media marketing.
  • Must be organized, self-motivated, capable of multi-tasking and task prioritization
  • Experience in driving revenue to achieve budget goals
  • Minimum 3 years of media sales management experience required
  • Knowledge of digital products, tactics and applications such as search engine marketing/optimization, audience and search targeting/retargeting, social media management and marketing, display, OTT/CTV, email marketing
  • Knowledge of Excel, Windows, and media software such as WideOrbit, Media Monitors, Veritone, Futuri, Matrix (or comparable CRM.)

About Us:

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, and WRAL Digital in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; The Greenville Yard Gnomes in Greenville, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC; and The Thread in Rock Hill, SC.

EEO Statement:

WRAL is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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