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Senior Promotions Specialist

3 weeks ago

St Louis, Missouri, United States Advantage Sales and Marketing, LLC Full time
Job Description

This role requires a proactive, adaptable, and collaborative leader who can drive efficient and impactful promotional activities across digital and traditional channels. The ideal candidate will have 4-6 years of experience in consumer promotions, digital marketing, or retail marketing, preferably within the CPG industry.

Main Responsibilities
  • Lead the execution of consumer promotional activities at Walgreens, ensuring alignment with strategic goals.
  • Analyze performance data to identify trends, opportunities, and areas for improvement.
  • Serve as the primary expert on consumer promotions at Walgreens, leveraging insights into retail and promotional trends.
Promotional Activities
  • Oversee the end-to-end setup of digital and in-store promotions, including "Only For You" digital coupons, FSIs, and Ibotta rebates.
  • Manage vendor estimates, contracting, and portal setup to support promotional activities.
  • Track promotional assets, including barcodes/OCRs, creative submissions, and budget allocations to ensure timely and error-free execution.
  • Key tasks include:
    • Submitting estimate requests and tracking approvals with vendors like Quotient and Ibotta.
    • Coordinating UPC and product priorities and preparing pack shots for promotional campaigns.
    • Monitoring CEDR requests, OCR tracking, and invoice records.
    • Setting up and submitting offers in digital portals like Quotient and Ibotta in advance of launch dates.
    • Sending proofs for final approvals before campaign launches.
Vendor Management
  • Build and maintain strong relationships with key vendors, including Neptune, Catalina, Ibotta, and FSI partners.
  • Coordinate timely estimates, contract offers, and necessary deliverables from all vendors.
  • Join weekly vendor calls to ensure alignment on launch timing, requirements, and deliverables, and follow up with updates and action items.
Requirements
  • Experience: 4-6 years in consumer promotions, digital marketing, or retail marketing, preferably within the CPG industry.
  • Technical Skills: Proficiency with platforms like Quotient, Ibotta, and FSI distribution channels, along with Microsoft Office and SharePoint.
  • Promotional Knowledge: Strong understanding of digital coupons, FSIs, OCR, promotional budgeting, and performance metrics.
  • Analytical Mindset: Data-driven with the ability to extract insights and drive optimizations.
  • Relationship Management: Skilled in managing vendor relationships, client communication, and cross-functional collaboration.
  • Organized & Detail-Oriented: Able to manage multiple projects simultaneously, with a proactive approach to problem-solving.
Benefits

The company offers a comprehensive benefits package, including health insurance, 401(k) matching, and paid time off.