Senior Marketing Director

5 days ago

New Hope, Minnesota, United States Liberty Diversified International Full time

About the Role:

We are seeking a Senior Marketing Director to lead our marketing strategy and execution with a company-wide scope. As a critical member of our senior leadership team, you will be accountable for driving external brand awareness and internal communications, ensuring we create a unified, consistent brand message in the communities and markets in which we do business.

This role requires a deep understanding of marketing in the context of Environmental, Social, and Governance (ESG) considerations and a proven track record of building value propositions for large organizations. You will work closely with cross-functional teams to identify opportunities to differentiate our brand and drive growth, as well as leading community relations and communications efforts.

The successful candidate will have 10+ years of experience in marketing with a track record of success in a leadership role. They will have a strong understanding of SEO, SEM, Google Analytics, and KPIs, as well as excellent communication and leadership skills with the ability to work collaboratively with cross-functional teams.

Key Responsibilities:

  • Develop and implement a comprehensive marketing strategy that aligns with the company's goals, values, and ESG considerations
  • Lead the development of messaging, brand positioning, and value propositions that resonate with our target customers and reflect our commitment to sustainability and social responsibility
  • Work collaboratively with cross-functional teams to ensure alignment across product development, sales, and customer support teams
  • Develop and implement marketing programs to support the launch of new products and services, as well as ongoing marketing campaigns to drive brand awareness and customer acquisition
  • Analyze marketing data and metrics to assess the effectiveness of marketing initiatives and adjust the strategy as needed to achieve business objectives

Requirements:

  • Bachelor's degree in marketing, business administration, communications, or a related field
  • 10+ years of experience in marketing with a track record of success in a leadership role
  • Strong understanding of SEO, SEM, Google Analytics, and KPIs
  • Excellent communication and leadership skills with the ability to work collaboratively with cross-functional teams

Compensation:

The estimated salary for this role is $120,000 - $150,000 per year, depending on experience and qualifications.

About Our Company:

Liberty Diversified International is a privately held company employing over 1,900 individuals across multiple manufacturing facilities, production facilities, and core business operations in several states. We operate in the core markets of paper, packaging, workplace products, corrugated plastics, and building products.

Our values – Caring, Innovation, Trust, and Excellence – have guided our day-to-day activities since 1918. We believe that when our employees are aligned with these values, we create superior solutions and service for our customers.

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