Product Marketing Manager

4 weeks ago


El Centro, California, United States The Custom Group of Companies Full time
Product Marketing Manager

As a Product Marketing Manager at The Custom Group of Companies, you will be responsible for conceptualizing and brainstorming new products through meetings with cross-functional teams and external suppliers. You will lead the briefing process for new product launches, ensuring clear communication on spec sheets, benchmarks, and timelines.

Key Responsibilities:
  • Develop and maintain budgets, product volume forecasts, and Cost of Goods targets.
  • Collaborate with the Brand Marketing team to ensure cohesive product presentation, packaging execution, and communication on the cosmetics wall.
  • Responsible for timely delivery of samples for retailer meetings, PR events, advertising, and communications development.
  • Evaluate competitive new products and present comprehensive analysis.
  • Conduct product post-launch analyses for SKU rationalization and product assortment strategy.
  • Present at internal sales and external retailer meetings.
  • Travel to factories and outside vendors for development/shade matching/approval of new product concepts.
  • Field products and concepts through market research and solicit sales feedback to further improve product offering, concepts, and formulas.
Qualifications:
  • Bachelor's degree in marketing or related field.
  • Minimum of 4 years of work experience.
  • Color Cosmetic experience a must.

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