Senior Product Manager, Ad Measurement

15 hours ago


San Bruno, California, United States Walmart Full time
Job Summary

As a Senior Product Manager, Ad Measurement at Walmart, you will be responsible for building industry-defining omni-channel ad platforms at scale that enable Walmart suppliers to reach shoppers with relevant ads and high-performing campaigns. You will lead the effort on building platforms that measure the effectiveness of advertising in driving customer engagement, brand lift, attribution/ROAS, and Sales Lift measurement.

Key Responsibilities
  • Drive product lifecycle from requirement definitions, research, metrics analysis, technical specifications, development, testing, KPIs, and other launch efforts.
  • Work with data science, engineering, and other Walmart partners to define the data requirements, measurement methodologies, APIs, and UX for reporting dashboards.
  • Conduct industry and competitive analysis to understand emerging trends in advertising industry to identify new opportunities.
  • Conduct customer research to define customer segments and identify needs to inform product roadmap.
  • Develop and enhance products – you will manage product roadmaps, align business and technical needs, analyze customer and product data, turn customer insights into actionable initiatives, determine rollout strategy, and manage risks.
  • Define vision and strategies for your product family, using domain expertise, internal and external best practices, identifying market opportunities, building business cases, and approving objectives.
  • Partner with internal advertising sales team and Walmart retail teams to create unique, compelling experiences that benefit shoppers and our advertising clients.
Requirements
  • Bachelor's degree in computer science, engineering, or related field.
  • 5 to 7 years of experience in product management in advertising/ad tech, data analytics, and/or business intelligence/reporting.
  • Experience in advertising measurement (MMMs, MTAs, Rest-of-Market, Brand Lift, Incrementality, Attribution) strongly preferred.
Preferred Qualifications
  • Master's degree in a quantitative field (e.g., engineering, computer science, data science, mathematics or the equivalent).
  • 8+ years of experience leading product teams at an Online Advertising / Ad Tech business.
  • Deep understanding of ad measurement solutions, including Incrementality, Attribution, MMMs, MTAs, Brand Lift, strongly preferred.


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