Senior Product Manager, Ad Measurement
4 weeks ago
As a Senior Product Manager, Ad Measurement at Walmart, you will be responsible for building industry-defining omni-channel ad platforms at scale that enable Walmart suppliers to reach shoppers with relevant ads and high-performing campaigns. You will lead the effort on building platforms that measure the effectiveness of advertising in driving customer engagement, brand lift, attribution/ROAS, and Sales Lift measurement.
Key Responsibilities- Drive product lifecycle from requirement definitions, research, metrics analysis, technical specifications, development, testing, KPIs, and other launch efforts.
- Work with data science, engineering, and other Walmart partners to define the data requirements, measurement methodologies, APIs, and UX for reporting dashboards.
- Conduct industry and competitive analysis to understand emerging trends in advertising industry to identify new opportunities.
- Conduct customer research to define customer segments and identify needs to inform product roadmap.
- Develop and enhance products – you will manage product roadmaps, align business and technical needs, analyze customer and product data, turn customer insights into actionable initiatives, determine rollout strategy, and manage risks.
- Define vision and strategies for your product family, using domain expertise, internal and external best practices, identifying market opportunities, building business cases, and approving objectives.
- Partner with internal advertising sales team and Walmart retail teams to create unique, compelling experiences that benefit shoppers and our advertising clients.
- Bachelor's degree in computer science, engineering, or related field.
- 5 to 7 years of experience in product management in advertising/ad tech, data analytics, and/or business intelligence/reporting.
- Experience in advertising measurement (MMMs, MTAs, Rest-of-Market, Brand Lift, Incrementality, Attribution) strongly preferred.
- Master's degree in a quantitative field (e.g., engineering, computer science, data science, mathematics or the equivalent).
- 8+ years of experience leading product teams at an Online Advertising / Ad Tech business.
- Deep understanding of ad measurement solutions, including Incrementality, Attribution, MMMs, MTAs, Brand Lift, strongly preferred.
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San Bruno, California, United States Walmart Full timeJob Title: Senior Manager, Product Management - Ad MeasurementWalmart Connect is seeking a Senior Manager, Product Management - Ad Measurement to lead the development of best-in-class omni-channel measurement products and platforms. The ideal candidate will have experience in product management, specifically in advertising technology and measurement.Key...
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Senior Product Manager, Ad Measurement
4 weeks ago
San Bruno, California, United States Walmart Full timeJob SummaryWe are seeking a highly skilled Senior Product Manager to lead the development of our ad measurement and reporting platforms. As a key member of our Product team, you will be responsible for defining and delivering industry-defining omni-channel ad platforms that enable Walmart suppliers to reach shoppers with relevant ads and high-performing...
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Senior Product Manager, Ad Measurement
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San Bruno, California, United States Walmart Full timeJob SummaryWe are seeking a highly skilled Senior Product Manager, Ad Measurement to join our team at Walmart Connect. As a key member of our Product team, you will be responsible for building industry-defining omni-channel ad platforms at scale that enable Walmart suppliers to reach shoppers with relevant ads and high-performing campaigns.Key...
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San Bruno, California, United States Walmart Full timeJob SummaryAs a Staff Product Manager, Ad Measurement at Walmart, you will be responsible for leading the development of industry-defining omni-channel ad platforms at scale. Your goal will be to empower Walmart suppliers to reach shoppers with relevant ads and high-performing campaigns while helping shoppers discover products to enhance their shopping...
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