Market Development Manager

2 weeks ago

Kingsport, Tennessee, United States Eastman Full time
Job Title: Market Development Manager

Eastman is seeking a Market Development Manager for our Specialty Plastics division, focusing on the Medical Device market. This role involves developing and executing strategic marketing initiatives to drive and sustain growth in assigned market segments.



The successful candidate will be responsible for creating and implementing market plans, monitoring their effectiveness, and making necessary adjustments. They will also manage Stage Gate Projects, serve as a marketing subject matter expert, and collaborate with various stakeholders.



Key responsibilities include:




  • Developing Addressable Market Maps and refining existing offers with the Medical Market Segment Team
  • Determining the best path for initiatives from market strategy work, developing execution plans, and monitoring their effectiveness
  • Collaborating with cross-functional partners to integrate marketing strategies and establish feedback loops with Sales
  • Communicating strategies across the Market Segment Team
  • Leading or supporting growth projects using the EBME framework (Eastman Business Management Excellence)
  • Tracking metrics to ensure post-launch efforts align with segment strategy and performance
  • Facilitating and providing input on new business opportunities in Leads Management (SFDC)
  • Making growth initiative recommendations based on market trends and customer insights
  • Developing Economic Value Estimates (EVE) with Product and Pricing teams
  • Preparing transition plans and materials, and coaching Sales and support functions for new product launches
  • Drawing insights from multiple sources to develop situational assessments for growth projects
  • Networking and establishing expertise in assigned markets
  • Interface with value chain leverage points to identify product and application opportunities


Required qualifications include:




  • Bachelor's Degree required; MBA or advanced education in strategic marketing required
  • 8+ years of experience in commercial, marketing, or product management roles
  • Strong business and marketing acumen


Eastman is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.



Eastman Chemical Company is an equal opportunity employer.



All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, pregnancy, veteran status or any other protected classes as designated by law.



Eastman is committed to creating a powerfully diverse workforce and a broadly inclusive workplace, where everyone can contribute to their fullest potential each day.

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