Insurance Marketing Manager
2 days ago
Resilience is a pioneering cyber risk company dedicated to making the world more resilient to cyber threats. Founded in 2016 by experts from the US military and intelligence communities, along with prominent leaders from the insurance and technology industries, the company is revolutionizing the way cyber risk is assessed and managed for middle to large market enterprises.
With a strong foundation in decades of experience, Resilience helps financial, risk, and information security leaders continuously improve their organizations' cyber resilience by connecting cyber insurance coverage with advanced cybersecurity visibility and a shared plan to reinforce actionable cyber hygiene.
Backed by leading technology investment firms, including General Catalyst, Lightspeed Venture Partners, Intact Ventures, Founders Fund, CRV, and Shield Capital, Resilience is a rapidly growing startup with a small but mighty marketing team.
Job SummaryWe are seeking an Insurance Marketing Manager to effectively communicate our unique solution and foster long-term relationships with our broker partners. This role is crucial in crafting and delivering compelling messaging and storytelling to brokers, as well as developing comprehensive enablement content.
The successful candidate will empower our underwriters and sales teams with solution training, case studies, sales sheets, tools, and resources to drive successful broker and client engagements. Collaborating cross-functionally with underwriters, distribution, sales, customer success, and other key stakeholders, you will ensure our team is well-equipped to highlight the advantages of our innovative solutions.
Responsibilities- Tailor compelling product positioning and messaging for our core insurance broker audience, drawing from underwriter engagements, market insights, and a thorough understanding of our solution.
- Create engaging and educational content by using industry trends and news to develop ideas for collateral, blogs, webinars, thought leadership, customer presentations, website content, videos, and bylined articles.
- Source, build, and approve engaging and scalable underwriter and seller content, including training materials, solution talking points, and other assets.
- Develop battle cards with quarterly updated competitive intelligence.
- Work closely with our services & BI team to create case studies and marketing stats to support the case for our solution.
- Partner with our marketing and distribution team to build a connected customer journey across our web properties and broker events, driving sustained engagement.
We are looking for a candidate with 5+ years of product marketing experience in Insurance or broker marketing, with a preference for cyber insurance experience. The ideal candidate will have sales enablement experience, a proven track record of designing and delivering effective product marketing, sales training, and support programs, and excellent communication, presentation, and facilitation skills.
The successful candidate will also have strong analytical and problem-solving abilities, be a self-starter with the ability to work proactively and take ownership, and be willing to work in a fast-paced and rapidly growing startup environment.
What We OfferWe offer a competitive salary of $120,000 - $140,000 a year, depending on experience, as well as a range of benefits, including innovative company culture, flexible work schedules, family paid leave, paid healthcare for employees, 401k, professional development & career advancements, flexible paid time off, and employee referral bonus.
We are committed to ensuring that our team members have the support they need to perform at their best, and we are happy to provide reasonable accommodations to suit your working style during your interview and if you join our team.
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