Product Marketing Manager/Director

22 hours ago


Valparaiso, Indiana, United States S&T Bancorp Full time

Job Summary:

As a Product Marketing Manager/Director at S&T Bancorp, you will be responsible for developing and executing marketing strategies to drive deposit growth and retention across consumer banking channels. This role requires a strong understanding of customer behavior, market demands, and competition to recommend effective marketing programs that achieve the bank's goals.

Key Responsibilities:

  • Develop and execute marketing strategies to drive deposit growth and retention across consumer banking channels.
  • Collaborate with marketing, consumer banking, and commercial banking teams to develop deposit and wealth product marketing enhancements.
  • Design and develop marketing campaigns to drive new household acquisition and deepen existing household relationships.
  • Partner with risk and compliance to create marketing disclosures for deposit products and services.
  • Serve as a subject matter expert for marketing materials and programs related to deposit products and services.
  • Proactively look for opportunities to enhance deposit marketing reporting and tracking in partnership with data analytics and lines of business.

Requirements:

  • Four-year college degree or equivalent in Marketing, Business, or related fields.
  • Five to ten years of specialized experience in marketing, including knowledge of the banking industry, customer strategies, and project management.

Work Environment:

This role requires a strong understanding of marketing principles, customer behavior, and market demands. The ideal candidate will have a proven track record of developing and executing successful marketing strategies that drive business results. The role also requires strong collaboration and communication skills to work effectively with cross-functional teams.


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