Product Marketing Manager/Director
4 weeks ago
Job Summary:
As a Product Marketing Manager/Director at S&T Bancorp, you will be responsible for developing and executing marketing strategies to drive deposit growth and retention across consumer banking channels. This role requires a strong understanding of customer behavior, market demands, and competition to recommend effective marketing programs that achieve the bank's goals.
Key Responsibilities:
- Develop and execute marketing strategies to drive deposit growth and retention across consumer banking channels.
- Collaborate with marketing, consumer banking, and commercial banking teams to develop deposit and wealth product marketing enhancements.
- Design and develop marketing campaigns to drive new household acquisition and deepen existing household relationships.
- Partner with risk and compliance to create marketing disclosures for deposit products and services.
- Serve as a subject matter expert for marketing materials and programs related to deposit products and services.
- Proactively look for opportunities to enhance deposit marketing reporting and tracking in partnership with data analytics and lines of business.
Requirements:
- Four-year college degree or equivalent in Marketing, Business, or related fields.
- Five to ten years of specialized experience in marketing, including knowledge of the banking industry, customer strategies, and project management.
Work Environment:
This role requires a strong understanding of marketing principles, customer behavior, and market demands. The ideal candidate will have a proven track record of developing and executing successful marketing strategies that drive business results. The role also requires strong collaboration and communication skills to work effectively with cross-functional teams.
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