Customer Relationship Management and Marketing Automation Expert

2 weeks ago


Dallas, Texas, United States The Cake Company Full time

Position: Customer Relationship Management and Marketing Automation Expert

Employment Type: Full-time, direct hire

Salary Range: $65,000 - $100,000 based on experience

Work Environment: Onsite with remote work options on Fridays

We are seeking a skilled Customer Relationship Management and Marketing Automation Expert to enhance our team at The Cake Company.

In this pivotal role, the expert will take charge of executing and managing multi-channel personalization and content distribution initiatives across our organization.

Key Responsibilities:

The main duties of the Customer Relationship Management and Marketing Automation Expert include:

  • Developing and implementing strategies for personalization and dynamic content delivery.
  • Assisting in the creation of service line marketing campaigns and assets, including landing pages, forms, emails, and newsletters; managing query segmentation; quality assurance, and deployment within the CRM/MA ecosystem and integrated platforms.
  • Collaborating with creative and content teams to produce newsletters tailored for our customer base and working alongside the field marketing team for customization.
  • Proposing more effective methods for delivering personalized consumer experiences across multiple channels and applying best practices efficiently across all campaigns by utilizing the capabilities of the D365 and Sitefinity platforms, including global applications, tokens, snippets, and dynamic capabilities.
  • Ensuring a seamless, multi-channel user experience and tracking across our marketing assets and web properties.

Qualifications:

The ideal candidate for the Customer Relationship Management and Marketing Automation Expert position will possess:

  • A Bachelor's Degree and a minimum of 2 years of relevant experience.
  • Knowledge of acquisition and retention marketing, including the execution of marketing campaigns, segmentation, and the development of nurture campaigns within a marketing automation and CRM system.
  • Proficiency in MS Dynamics 365 is required; familiarity with Salesforce is a plus.
  • The ability to navigate ambiguity and thrive in a large, complex, and highly matrixed environment.


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