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Senior Finance Manager
2 months ago
CARE is a consumer tech company with a mission to solve a human challenge we all face: finding great care for the ones we love. We're a team of entrepreneurs, self-starters, team players, and big thinkers united behind a common cause. Our culture and products reflect that.
Position OverviewAs a Manager, Finance Marketing at CARE, you will play a key role in bridging the worlds of finance and marketing, driving strategic initiatives to optimize marketing investments and maximize ROI. Your expertise in financial analysis and marketing attribution will be essential in informing decision-making and shaping our marketing strategies.
Responsibilities- Conduct financial analysis to evaluate the effectiveness of marketing campaigns and initiatives, providing insights into ROI and performance metrics.
- Collaborate closely with Marketing and Finance teams to develop comprehensive financial models and forecasts for marketing spend and revenue impact.
- Lead marketing attribution efforts to determine the contribution of different channels and campaigns to overall revenue generation.
- Develop and implement advanced attribution models to accurately measure the impact of marketing activities on key financial metrics.
- Drive cross-functional partnerships with Marketing and Product teams to align on business objectives and optimize resource allocation.
- Prepare and present financial reports and dashboards to senior leadership, highlighting trends, opportunities, and actionable recommendations.
- Continuously monitor and analyze marketing performance, identifying areas for optimization and improvement.
- Bachelor's degree in Finance, Marketing, Business Analytics, or related field.
- 4+ years of experience in financial analysis, marketing analytics, or a related analytical role.
- Strong understanding of financial principles and concepts, with experience in budgeting, forecasting, and financial modeling.
- Proficiency in statistical analysis and data visualization tools, with experience in SQL, Python, or similar technologies.
- Familiarity with marketing attribution models and techniques, with the ability to translate data into actionable insights.
- Excellent communication and presentation skills, with the ability to convey complex concepts to both finance and marketing stakeholders.
- Proven track record of driving cross-functional collaboration and delivering results in a fast-paced environment.
- Previous experience in a finance-focused marketing role, preferably B2C or two-sided marketplace company.
- Knowledge of marketing technologies such as Google Analytics, Adobe Analytics, or similar platforms.
- Experience with A/B testing methodologies and experiment design.
CARE is committed to fostering an inclusive and supportive work environment where every team member has the opportunity to thrive and contribute meaningfully to our mission. If you are passionate about leveraging financial insights to drive strategic decisions and make a positive impact, we invite you to apply and join us in shaping the future of care solutions.
We offer a competitive salary range of $135,000 - $150,000, as well as a comprehensive benefits package, including health insurance coverage, life and disability insurance, a generous 401(k) employer matching program, paid holidays, and paid time off (PTO).