Google Analytics Implementation Specialist
1 week ago
This position will execute data governance/quality and implementation execution, validation support, training and strategy support for Google Analytics 360 Suite of products for all websites/applications under Google Analytics contract and act as an extension of Caterpillar's Google Analytics team.
Key Responsibilities:- GA team tracking setup validations
- Site developer question support
- Tracking needs for specific enterprise objectives
- Platform/system architecture and account design
- Cross site/domain clickstream data collection
- User id (known contact) journey path collection
- Enhanced ecommerce for sales attribution
- Custom dimension and metrics collection for expanded analysis capabilities
- Event/behavior tracking
- Referral exclusion execution for improved data quality for users crossing enterprise sites
- Data auditing
- Goal configuration for enterprise KPIs, GTM tag and trigger configurations
- 3rd party integrations with additional purchased platforms
- Use of Measurement Protocol
- Server Side tracking execution and integration and use of Google and third party related APIs, etc.
- Proficiency with HTML, CSS, JavaScript and the document object model related to analytics tagging with Google Tag Manager
- Experience with Digital Marketing technologies, including campaign tracking and Salesforce Sales Cloud and Marketing Cloud Google Analytics integrations
- GA4 Experience
- Knowledge of SQL for data science analysis and reporting
- Experience with A/B Testing platforms (Google Optimize)
- Cookie consent management experience related to Google marketing platform data collection
- Experience demonstrating analytical capabilities to various levels of leadership
- BigQuery
- Ability to quickly ramp-up, self-train, and facilitate meetings to deliver on assigned work
- Google Analytics Individual Qualification Certification preferred
- Bachelor's degree in a technical field such as computer science, computer engineering or related field required plus 10+ years exp
- MBA or other related advanced degree plus 8+ years exp preferred
- No degree with additional exp acceptable
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