Google Analytics Implementation Specialist

1 week ago


Chicago, Illinois, United States Saxon Global Full time
Job Description

This position will execute data governance/quality and implementation execution, validation support, training and strategy support for Google Analytics 360 Suite of products for all websites/applications under Google Analytics contract and act as an extension of Caterpillar's Google Analytics team.

Key Responsibilities:
  • GA team tracking setup validations
  • Site developer question support
  • Tracking needs for specific enterprise objectives
  • Platform/system architecture and account design
  • Cross site/domain clickstream data collection
  • User id (known contact) journey path collection
  • Enhanced ecommerce for sales attribution
  • Custom dimension and metrics collection for expanded analysis capabilities
  • Event/behavior tracking
  • Referral exclusion execution for improved data quality for users crossing enterprise sites
  • Data auditing
  • Goal configuration for enterprise KPIs, GTM tag and trigger configurations
  • 3rd party integrations with additional purchased platforms
  • Use of Measurement Protocol
  • Server Side tracking execution and integration and use of Google and third party related APIs, etc.
Requirements:
  • Proficiency with HTML, CSS, JavaScript and the document object model related to analytics tagging with Google Tag Manager
  • Experience with Digital Marketing technologies, including campaign tracking and Salesforce Sales Cloud and Marketing Cloud Google Analytics integrations
  • GA4 Experience
  • Knowledge of SQL for data science analysis and reporting
  • Experience with A/B Testing platforms (Google Optimize)
  • Cookie consent management experience related to Google marketing platform data collection
  • Experience demonstrating analytical capabilities to various levels of leadership
Preferred Qualifications:
  • BigQuery
Soft Skills:
  • Ability to quickly ramp-up, self-train, and facilitate meetings to deliver on assigned work
Education Requirements:
  • Google Analytics Individual Qualification Certification preferred
  • Bachelor's degree in a technical field such as computer science, computer engineering or related field required plus 10+ years exp
  • MBA or other related advanced degree plus 8+ years exp preferred
  • No degree with additional exp acceptable


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