Global Marketing Strategist

7 days ago

Étreux, Hauts-de-France, United States EcoVadis Germany GmbH Full time

EcoVadis Germany GmbH is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology, analyzing data and building sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.

The Vice President of Growth Marketing will be responsible for driving growth for EcoVadis in partnership with Sales, leading a team of channel marketers to drive customer acquisition across all offerings globally. This executive will be a key member of the marketing leadership team and contribute to the overall company strategy.

Key Responsibilities
  • Deliver on new revenue goals globally and by region in close conjunction with regional marketing, sales, and Rev Ops.
  • Develop performance marketing plans globally and by regions, running regional campaigns in partnership with regional marketing.
  • Work with sales and regions to forecast quarterly and annual acquisition goals and budgets for the organization, ensuring YoY growth.
  • Manage and report on progress to the leadership on an ongoing basis.
  • Determine business impact through marketing funnel forecasting, multi-channel attribution models, analytics, and dashboarding.
  • Manage a growing advertising budget and deliver new user growth while maintaining CAC goals.
  • Own the website strategy and KPIs, redesigning the website to increase site conversion and deliver brand goals.
  • Launch and oversee marketing campaigns using paid, and owned acquisition channels—online and offline to grow new users.
  • Optimize existing channels to maximize efficiency.
  • Analyze campaigns, build dashboards, and work with central measurement teams as needed.
  • Conduct A/B and incrementality tests to add new channels and grow existing ones.
  • Work with IT to select and implement marketing technology (martech) stack to achieve goals.
  • Hire, lead, and develop a team of performance marketing channel experts and web marketers.
Requirements
  • 15+ years of B2B and small business acquisition marketing in SAAS with experience across paid and owned channels.
  • Previous experience managing a team and achieving C-suite level goals.
  • 6+ years building, leading, coaching, and growing high-performing team members.
  • Global experience required with ability to understand and optimize campaigns based on regions / market insights.
  • Bachelor's degree in business or a related field. MBA preferred.
  • Experience managing and optimizing the funnel, using experiments to optimize critical metrics.
  • Familiarity with metrics including CAC, CPL, CPC, CPM, LTV, MQL, MGO, and ROAS.
  • Adept at using core tools such as Pardot, SalesForce, Hubspot, Google suite, ABM platform, LinkedIn, Marketo, etc.
  • Strong quantitative skills to analyze and synthesize raw data, draw conclusions, and develop recommendations.
  • Excellent marketing skills and techniques, particularly brief writing, creative feedback, experimentation, campaign performance analysis, iteration/optimization, budget management.
  • Hands-on experience with SEO, SEM, ABM, social, display, programmatic, OOH, connected TV, affiliates, podcasts, etc.
  • Marketing tech stack knowledge and experience managing end-to-end website experience and roadmap.
  • Demonstrated ability to manage a P&L.
  • Experience leading or partnering with analytics and rev ops teams to develop and act on insights and analytics.
  • Passionate about sustainability.
Additional Information
  • Salary Range: $220,000 - $240,000 per year.
  • Benefits include base salary + bonus, flexi-time, home office allowance program, wellness allowance program, casual and friendly environment, virtual and in-person team building events, great 401K matching program, opportunity to work in an international atmosphere.
  • We welcome applications from disabled people, people with long-term health conditions, and neurodiverse candidates.

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