Marketing Manager

1 day ago

Seattle, Washington, United States Gage Academy of Art Full time
Job Title: Marketing Manager

Join Gage Academy of Art as a Marketing Manager and play a key role in shaping the institution's visibility, reputation, and engagement. As a member of our small, cohesive administrative team, you will have the opportunity to nurture your talents and knowledge to help advance the organization.

Key Responsibilities:

  • Sales & Marketing (50%):
    • Develop an annual workplan that incorporates diverse marketing strategies and media channels informed by data and a marketing playbook.
    • Use Google Analytics and other measurement tools to aggregate, analyze, and provide reports to team leaders, continually finding ways to improve on the reports' metrics through testing and new initiatives.
    • Manage creative & content development for marketing.
    • Maintain advertising relationships and bookings.
    • Craft weekly email, digital & sales campaigns to increase enrollment.
    • Work with a graphic designer to produce content for web and print.
  • Social Media / Website (40%):
    • Manage the upkeep of the website, including copy-editing content, developing new pages as needed, and working with a graphic designer to create a customer-friendly user interface.
    • Work with web developers on implementing SEO and SEM.
    • Strategize, manage, and work with the Marketing & Events Coordinator to update relevant social media accounts.
    • Actively engage with the community and reshares relevant information.
    • Work with a graphic designer and Marketing & Events Coordinator to identify and gather content for social media accounts.
    • Collaborate with instructors regarding their classes, promotion, web presence, etc.
    • Work with all Atelier Directors to promote their individual programs.
  • Other Responsibilities (10%):
    • Manage ad buy budget and participate in budget development process.
    • Provide weekly enrollment reports and track sales over time for the Programming department.
    • Support the Executive Director when presenting enrollment reports to the board.
    • Support the Executive Director on communications to the Gage community, as needed.
    • Collaborate with the Director of Advancement on donor communications, as needed.
    • Serve as in-house copy editor, proofreader as needed, ensuring consistent brand voice.

Qualifications:

  • Exceptional communication abilities, including writing, speaking, and active listening.
  • Good data analysis, problem-solving, and critical thinking skills.
  • In-depth knowledge of best writing and messaging practices for business correspondence, public relations, advertising, marketing, and sales copy and social media.
  • Great project management skills, including time management, goal setting, multitasking, and prioritization.
  • The ability to execute and report on the strategy to stakeholders.
  • Knowledge of and aptitude for wide array of communication and database software.
  • Understanding of paid media management is necessary for specific campaigns.

Gage's Benefits:

Full-time, regular employees (and their families) are covered by medical, dental, and vision with monthly deductions. Employees will also receive 14 vacation days in the first year, 12.5 paid holidays, and 11 sick days. After one year, employees can enroll in Gage's Simple IRA retirement plan. A free quarterly class or workshop (on a wait list basis).

Gage's Commitment to Equitable Hiring Practices:

At Gage, we embrace our team's diverse experiences and perspectives, and we strive to be reflective of the community we serve. We empower our team to be their authentic selves and always be open to learning from one another. We foster an inclusive and equitable environment where all members of our community – including staff, students, faculty, and a broad spectrum of Gage supporters – are treated with dignity and respect. Our hiring practices are reflective of these values: As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, protected veteran or neurodiversity, disability status, or genetic information.

Data shows that women and BIPOC candidates more frequently do not apply to a job because they don't feel that they meet all the qualifications listed.

We strongly encourage applications from people with diverse backgrounds and lived experience, even if you have most but not all the qualifications listed above. If you feel passionate about our mission and believe that you have the skills to contribute to the growth of our organization, we want to hear from you.

How to Apply:

Please send a cover letter and resume to hr@gageacademy.org. Priority application review will be given to candidates who submit their application by October 7th, 2024.

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