Senior Brand Strategist

21 hours ago


New York, New York, United States BGB Group Full time
Job Overview

BGB Group is a leading healthcare communications agency that offers a wide range of services, including advertising, medical education, payer marketing, and consulting services.

We're seeking a Senior Brand Strategist to play a key role in brand assignments and new business opportunities, collaborating with a more senior planner and serving as the internal team expert for planning and developing strategy and communications.

Key Responsibilities
  • Develop in-depth market, customer, and competitive analyses to inform strategic recommendations
  • Identify key questions, issues, and opportunities to drive business growth
  • Assist in developing points of view on brand and category dynamics
  • Play a key role in the planning and execution of strategic client engagements
Requirements

The ideal candidate has 4-5 years of related strategic experience, either in an agency or at a research/consulting firm. They will exhibit strong analytic and organizational skills, be able to discern and capture important ideas, and communicate effectively and persuasively, both verbally and in writing.

Salary Range: $110,000-$140,000

The salary range provided represents what a potential hire may expect to earn in this role at BGB. Actual salary decisions will be influenced by several factors, including experience, education, training, demonstrated qualifications, and organizational need.

BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status, or any category or class of person protected by law.



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