Global Channel Marketing Lead, B2B Payments Specialist

2 days ago

Seattle, Washington, United States Amazon Full time
About the Role

We are seeking a seasoned marketing professional to lead our global channel marketing efforts for B2B payments. As a key member of our cross-functional team, you will be responsible for developing and executing strategies to drive business growth and customer engagement.

Key Responsibilities
  • Transform our organizational structure to scale globally, centralizing expertise across email, onsite, and other key channels
  • Own definition of a data-driven, test and learn culture to support channel optimization
  • Partner across senior leaders on internal Amazon teams to establish key investment opportunities and influence partner team roadmaps
  • Own end-to-end marketing initiatives for channels including Email, Onsite, and more, innovating across all touchpoints to establish best in class marketing programs
  • Provide business requirements to support Product Management and Engineering teams to build foundational systems and scale reach to our customers
  • Drive continuous A/B testing across channels, including creative imagery, messaging, offers, and CTAs
  • Proactively drive a measurement and learning framework for channels. Work with BI and Metrics teams to establish segments, analyze experiment results, and drive insights from data
About You

We are looking for a strategic thinker with hands-on expertise leading and developing teams. You will need to thrive and deliver results in an ambiguous, and fast-paced business environment, operating across multiple teams and levels in the organization. Ability to influence without authority, collaborating with partner teams to align goals and secure support for team's initiatives.

Requirements
  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience leading go-to-market for consumer software or hardware product launches
Preferred Qualifications
  • Experience using any of SQL or other analytical tools for conducting data analysis
  • Experience with customer segmentation, profiling, and targeting
What We Offer

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit

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