Brand Manager

4 weeks ago

Chatsworth, Iowa, United States Crawford Thomas Recruiting Full time
Job Description

We are seeking a highly skilled Brand Manager to join our team at Crawford Thomas Recruiting. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive sales and brand awareness.

Key Responsibilities:

  • Partner with cross-functional teams to ensure seamless forecasting, purchasing, delivery, and product introduction across all markets.
  • Manage and mentor the Marketing Team, including Graphic Designers, Videographers, and Brand Coordinators, ensuring alignment with company objectives and goals.
  • Develop and implement marketing strategies, coordinate campaigns, and monitor performance metrics.
  • Oversee and coordinate projects related to product launches, marketing campaigns, and other initiatives, defining project scopes, timelines, and deliverables.
  • Collaborate with Business Analysts and Customer Service to analyze sales, returns, and customer inquiries, sharing insights with the team to guide sales reporting and strategic planning.
  • Oversee the lifecycle of products, from launch to phase-out, ensuring high sell-through, continuity of new releases, and strong profit margins.
  • Create and execute E-commerce strategies, including product merchandising, photoshoot organization, SEO optimization, pricing strategies, marketing campaigns, and social media planning.
  • Work with Brand Coordinators to develop website content, including photography, video materials, and product copy, particularly for new product launches.
  • Advise retail locations on visual merchandising, product assortment, replenishment strategies, and overall planning to optimize the retail experience.
  • Coordinate global product launches with Licensing and Sales teams, ensuring a cohesive and synchronized approach across markets.
  • Lead efforts to expand sales channels, including partnerships with third-party distributors, licensees, retail locations, e-commerce platforms, and potential product partnerships.
  • Conduct market research to inform launch strategies, define target audiences, and guide pricing discussions, ensuring data-driven decisions.
  • Define and develop KPIs and metrics to evaluate the success of product launches, marketing campaigns, and ongoing activities.

Requirements:

  • 5+ years of Brand Management experience
  • Experience in the consumer packaged goods industry preferred
  • Bachelor's Degree in English, Business Administration, Communications, Marketing, Journalism, or a related field
  • Proven leadership and team management skills, with the ability to motivate cross-functional teams
  • Strong interpersonal skills, with the ability to collaborate effectively and demonstrate flexibility
  • Ability to manage multiple tasks in a deadline-driven environment
  • Proficiency in MS Office (Word, PowerPoint, Excel) and Adobe InDesign
  • Experience with CRM systems is preferred
  • Exceptional written and verbal communication skills, with a keen eye for graphic design
  • Proactive, with the ability to anticipate needs and complete tasks independently
  • Experience mentoring junior team members and collaborating on marketing strategies
  • Creative, resourceful, and able to work accurately under tight deadlines

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