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VP, Technology Solutions Architect
2 months ago
RAPP is a world-leading precision marketing agency that leverages data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.
We foster an inclusive workplace that values diversity and emphasizes personal well-being.
About the RoleAs a VP, Technology Solutions Architect, you will interface with our clients to understand their business problems and recommend MarTech solutions that meet their needs. You will be expected to provide high-level functional and technical solutions that allow implementation of interactive, data-driven marketing workflows and present these solutions to the clients and business stakeholders.
You will assist with intake of new functional capability requirements while working closely with our Engineering Leads to get the associated MarTech solutions implemented.
Key Responsibilities- Interface with Clients and business stakeholders to understand their marketing needs and functional requirements that they need addressed.
- Propose Marketing/Technical Solutions to business problems and seek alignment for Technical Delivery.
- Conduct analysis of Client's existing MarTech Architecture, identify gaps and propose a strategic roadmap of application/workflow/tool changes that address these gaps.
- Recommend Cross channel Campaign journeys, User Interfaces and Touchpoints that support client's marketing activities.
- Assist with analysis of marketing data and recommend data integration into Campaign and Analytics Management Systems.
- Recommend Automatic Campaign Decisioning based on Data Analytics/AI/ML workflows.
- Lead Configuration/Customization initiatives for Marketing tools like Salesforce Marketing Cloud, Adobe Campaigns etc.
- Analyze Non-Functional requirements that the system should support and make sure that these are implemented as part of the technical solution.
- Assist Product Managers and Business Analysts in breaking down work into executable technical scope, and help plan these for a successful production implementation.
- Work closely with Engineering Leads in getting projects executed and implemented.
- Manage Work Assignments for people reporting to you and provide Career Management support.
- 12+ years of IT experience, with 5+ years working in Marketing Technology space applied to Precision Marketing.
- Demonstrated experience of working with Marketing Automation solutions such as Salesforce Marketing Cloud, Adobe Campaigns/Journey Optimizer.
- Experience with Configuration and Deployment of multi-channel Marketing Campaigns and implementing Data Driven Decisioning Workflows.
- Strong experience in Technical/Functional design and Solutions Architecture.
- Experience with the design of UI applications (web and mobile).
- Experience with management of CMS/DAM solutions in the context of Creative Automation.
- Familiarity with any Cloud Platforms from AWS, Azure or GCP.
- Experience with Data Analytics and mapping it to Campaign Performance.
- Fully Client facing and willing to problem solve with the Clients, and internal teams.
- Capable of leading and running effective technical work-sessions with Clients.
- Solutions-oriented, Collaborative, and with great people skills.
- Detail oriented, organized, and with ability to meet deadlines while working several projects simultaneously.
- A self-driven individual with the capability and spirit to build/manage a team.
RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.
About Our BenefitsRAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit https://www.omnicomgroup.com/careers/benefits/.
