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Digital Marketing Specialist for Technical Products

4 weeks ago

Albuquerque, New Mexico, United States Veralto Full time

About the Role:

As a Digital Marketing Specialist for Technical Products at Veralto, you will be responsible for executing the demand generation and growth marketing strategy in partnership with other members of the Marketing team. This hands-on, dynamic role is focused on leveraging digital channels to drive qualified leads, communicate with customers to drive awareness and consideration, and optimize our digital tools and systems to drive growth.

Key Responsibilities:

Develop web content and execute all web updates to ensure consistency of voice, brand standards, and digital strategy

Own execution of email campaigns to acquire new customers and move existing customers through the customer journey

Leverage the power of Marketing Automation to deliver on our digital strategy and execute CRM marketing campaigns

Optimize Sea-Bird Scientific's web presence for SEO and implement paid search campaigns with a focus on ROI

Own the daily operation and interaction with a suite of MarTech solutions to generate demand and drive growth

Requirements:

Bachelor's degree required

Experience in digital marketing for technical products

Experience with MarTech tools (like Marketo, Salesforce, reporting and analytics, GA4, PPC, CMS, Wordpress)

Ability to travel 20% of the time, domestic and international travel is required

What We Offer:

Benefits starting day 1, including medical/dental/vision, 401k with company matching

Annual Performance-Based Bonuses

Career coaching and development opportunities

With PPTO, you will have the flexibility to take time off when you need it and without needing to track it. Working with your manager, you can decide when and why to take time off. We trust that you will take the time you need, while also managing the needs of customers, colleagues, and the organization.

About Us:

Veralto is an international and diverse company dedicated to sustainability. We are a flexible, family-friendly organization that cares about its people just as it cares about the environment. Learn more about us at https://www.veralto.com/company/sea-bird-scientific/