Senior Brand Manager Digital

4 days ago


Houston, Texas, United States INCPG Full time
Job Title: Senior Brand Manager Digital & New Product

The Senior Brand Manager Digital & New Product will be responsible for driving the development and execution of new product introductions and digital marketing strategies to expand our current product portfolio.

Key Responsibilities:
  • Develop and analyze consumer insights to identify opportunities for growth
  • Create and implement digital marketing and e-commerce sales strategies to drive business results
  • Identify and commercialize new platform innovation ideas to stay ahead of the competition
  • Develop and refine new product strategies in line with our brand growth objectives
  • Lead the expansion of our product pipeline across the portfolio, working closely with cross-functional teams to bring new products to market
  • Engage with procurement teams to understand the implications of procurement on new product pipeline and timing availability
  • Represent our products and e-commerce strategies at key customer and sales meetings, as well as corporate presentations
  • Participate in process improvements and train marketing talent to drive business growth
Requirements:
  • Creative problem-solving and strategic thinking
  • Influence and leadership skills to drive business results
  • Analytical and decision-making skills to drive business growth
  • Effective communication and collaboration skills to work with cross-functional teams
  • Ability to multi-task and prioritize tasks to meet business objectives
  • Results-oriented and able to lead courageously in a fast-paced environment
  • Resourceful and able to thrive in an entrepreneurial and dynamic environment
  • Excellent interaction skills with all levels of management, including senior leadership
Preferred Qualifications:
  • Proficient in new product development validation research techniques
  • Able to collect and analyze syndicated data (IRI, Nielsen, Spectra)
  • Skilled at leading cross-functional teams through a defined stage/gate process from creation to commercialization
  • Ability to develop and commercialize innovation both close-in and breakthrough
  • Demonstrated ability to synthesize information to develop fact-based recommendations and persuade the organization to pursue the recommended path
  • Knowledge of traditional customer base and core marketing processes, digital strategies, and e-commerce
Experience:
  • 7-10 years of brand management experience with demonstrated upward movement preferably in a CPG food company
  • 2-3 years of digital and e-commerce experience
Education:
  • Bachelor's Degree. MBA preferred


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