Content Strategy Manager
2 weeks ago
We are seeking a seasoned content marketer to join our Content & Community team at HelloFresh. As a Content Strategy Manager, you will be responsible for developing and executing a cohesive content strategy that supports key business objectives across the marketing funnel.
Key Responsibilities- Develop and own a forward-looking content calendar for each HelloFresh brand, identifying opportunities for relevant content creation across HelloFresh channels.
- Work individually or with an agency partner to own blog posting cadence, developing and publishing compelling site content on HelloFresh websites in partnership with SEO, PR, Product, and other key stakeholders.
- Own budget supporting content creation and amplification, developing thorough media plans for content amplification across social, web/blog, CRM, and other key channels.
- Leverage existing brand content and create net new brand content that can drive full funnel results for HelloFresh brands, developing robust test and learn strategies and KPIs to measure the success of these efforts.
- Work closely with the Organic Social team to ensure content distribution on Organic Social and Paid Social channels, driving targeted traffic to websites.
- Develop robust reporting, tracking and evaluation strategy of content performance on site and social channels, pivoting as needed to ensure content is meeting established goals.
- 5+ years of experience developing digital content, and go-to-market campaign and content strategies either at a large brand, or at an agency working with large brand clients.
- Hands-on experience writing or line editing blog or editorial content for a large brand or agency.
- Hands-on experience budgeting for, and owning paid campaigns on Meta, TikTok, X, YouTube/Google, etc...
- Strong understanding of content marketing and the full marketing funnel, understanding how content can be used differently at each stage of the funnel to drive awareness, consideration, or acquisition.
- CMS experience, ideally Contentful.
- Understanding of keyword research, content optimization.
- Understanding of Brand Lift Studies and measurement tactics.
- Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role.
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks.
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment.
- Tuition reimbursement for continuing education.
- Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_).
- Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+.
- Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain.
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.
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