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Vice President of Analytics Empowerment
2 months ago
ABOUT US:
RAPP is a pioneering global marketing agency that utilizes data, creativity, technology, and empathy to fuel substantial client growth. We advocate for individuality and challenge generic approaches, striving for solutions tailored to the unique needs, beliefs, behaviors, and aspirations of individuals. Our commitment to this principle permeates every facet of our work for clients and their consumers.
We are dedicated to cultivating an inclusive environment where diversity and individual differences are not only acknowledged but leveraged to fulfill the agency's vision. Above all, we prioritize the well-being of every individual.
OUR APPROACH:
At RAPP, our focus is on the individual and how we can derive value from each person's interaction with a brand. This is achieved through three core capabilities: customer-centric consulting, creativity that drives action, and management of customer experiences.
Our data analysts identify who the individual is. Our strategists comprehend their desires. Our award-winning technologists and creatives excel at delivering tailored solutions.
As a key member of Omnicom's Precision Marketing Group, RAPP comprises 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.
YOUR RESPONSIBILITIES:
- Lead the Analytics Empowerment team in developing tracking frameworks and validating measurement methodologies across various client and agency projects.
- Engage directly with clients, partners, and agency colleagues, communicating effectively to inspire confidence while adhering to a documentation-first approach.
- Draft Statements of Work (SOWs), scope documents, and project resource hour estimates; contribute to agency business development efforts.
- Oversee personnel management to promote team development and talent retention.
- Design tracking frameworks for client initiatives and campaigns, producing flow diagrams and technical specifications to enable comprehensive tracking and optimization of both digital and offline interactions.
- Educate clients and agency colleagues on industry developments pertinent to analytics and data privacy, including the cookieless future and relevant privacy frameworks.
- Establish and maintain campaign naming conventions and URL tagging taxonomies.
- Conduct assessments of client marketing and technology ecosystems, business objectives, and available personnel resources.
- Provide guidance on CRM and email marketing measurement utilizing tools such as Salesforce Marketing Cloud and Litmus Email Analytics.
- Advise on digital media tracking based on experience with various advertising platforms and tools.
- Consult on tag management implementation and validation through leading platforms.
- Promote the Analytics Empowerment discipline and objectives to both new and existing clients, as well as cross-disciplinary leadership peers in other offices, to identify new opportunities and encourage widespread adoption.
REQUIRED QUALIFICATIONS:
- 10-15 years of experience in analytics and technology, with a minimum of 5 years in Advertising, Marketing, Analytics, or Digital Media sectors managing multiple clients.
- Proven experience in managing agency teams, fostering talent retention, providing growth opportunities, and resolving personnel challenges.
- Expertise in drafting scope documents, including SOWs, hours estimates, and milestone roadmaps.
- Experience in implementing and configuring analytics systems, reporting, and A/B testing.
- Familiarity with tag management systems to support the deployment of analytics tracking tags.
- Proficient in administering Google Analytics 4 and configuring Adobe Analytics.
- Experience with enterprise taxonomy management tools.
- Knowledge of mobile tracking solutions and SDK integration is a plus.
- Innovative Problem-Solving: Ability to creatively address complex measurement challenges while committing to ongoing education in the field.
- Presentation Skills: Strong ability to create client-ready documents and presentations, along with effective public speaking skills.
- Leadership Qualities: Proven management skills with a track record of talent development and excellent interpersonal communication.
RAPP offers a competitive salary and a comprehensive benefits package, including health, vision, and dental insurance, 401(k), stock options, flexible spending accounts, paid time off, and parental leave. For further details on benefits, please refer to our resources.
RAPP is an Equal Employment Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Note: This job description is not exhaustive. Employees may perform other related duties as required to meet the organization's ongoing needs.