Director, Product Marketing, Strategy

3 days ago

Bowie, Maryland, United States Inovalon Full time

About the Role

The Director, Product Marketing, Insights will drive product strategy that fuels the commercialization engine across a business unit with a deep understanding of our products, use cases, and buyer personas.

Key Responsibilities

  • Lead the Product Marketing team to drive positioning of our products in the marketplace, executing upon the commercialization strategy with a deep understanding of our products, use cases, and buyer personas.
  • Understand client needs and behaviors, define key benefits that differentiate our products and services, and deliver compelling messaging across multiple business units and distribution channels and partnerships to effectively promote our products.
  • Collaborate with Marketing, Product, and Sales teams to own the success of go-to-market and launch strategies for new products and features, working collaboratively to deliver campaigns that unify and amplify brand position and client value.
  • Partner with the Finance and Product teams to develop optimal pricing strategies.
  • Create the annual Marketing Plan, including defining the objectives, key performance indicators, and results for the product marketing team, and drive articulation of product positioning.
  • Lead Product Marketing Managers to work closely with the commercialization team to identify needs and sharpen product offerings based on feedback from customers, Sales, and competitive offerings.
  • Collaborate with the analytic team to closely track the effectiveness of marketing activities and results, staying abreast of pipeline contribution and growth.
  • Work with Sales and Product Management to recommend fine-tuning campaigns to improve results.
  • Build messaging to ensure product differentiation and develop a competitive intelligence strategy for consistent assessment and knowledge sharing across the business.
  • Partner with Corporate Communications and Brand to define and orchestrate the Inovalon industry brand awareness strategy.
  • Provide deeper insights to drive program performance, identifying internal and 3rd-party research needs to support product positioning and go-to-market plans.
  • Assess market needs and opportunities for software applications, defining market requirements and desired positioning while collaborating with Product Management to align product strategy and roadmaps to market needs.
  • Establish Strategic Imperatives and supporting KPIs for the team's efforts, working closely with the Analytic team to track performance to ensure marketing plans are delivering expected business outcomes.
  • Maintain compliance with Inovalon's policies, procedures, and mission statement.
  • Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon's Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position.
  • Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Employer.

Requirements

  • Minimum of 9+ years of experience in full-cycle product marketing, with at least five years of management or supervisory responsibility.
  • High-energy, attention to detail, multi-tasking, and can-do attitude required.
  • Demonstrate flexibility with the ability to act nimbly and quickly, to solve challenges and react as necessary, even if limited information is available.
  • Knowledge of marketing techniques and concepts.
  • Able to perform under pressure and manage multiple competing deadlines.
  • Persuasive and diplomatic with the ability to think creatively.
  • Proficiency in Microsoft Word, Outlook, Excel, and PowerPoint required.
  • Basic knowledge of Salesforce is preferred.

Education

  • Bachelor's degree in marketing or related field or equivalent experience.

Physical Demands and Work Environment

  • Sedentary work (i.e., sitting for long periods of time).
  • Exerting up to 50 pounds of force occasionally and/or negligible amount of force.
  • Frequently or constantly to lift, carry, push, pull, or otherwise move objects and repetitive motions.
  • Subject to inside environmental conditions.
  • Travel for this position will include less than 25%.

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