Digital Marketing Manager

3 days ago


Alpharetta, United States American Honda Motor Full time
Job Summary

We are seeking a highly skilled and experienced Digital Marketing Manager to lead the coordination and implementation of PS&P Advertising and Marketing digital strategies. This role will involve coordinating and building consensus across related divisions and departments to achieve short-, medium-, and long-term business plan goals.

Key Responsibilities
  • Direct and manage a team of associates to ensure growth, performance, and expected output, while supporting business plan initiatives and managing resources within designated limits.
  • Develop and implement the overall PS&P advertising and marketing digital strategy, utilizing a combination of internal and external resources to realize business goals.
  • Create and implement strategies for PS&P brand websites to engage customers with content and research capabilities that drive lead generation and match back to retail sales.
  • Develop and implement content strategies to engage customers on PS&P social media properties, building brand preference and loyalty, and driving customers to brand websites and dealers for sales activities.
Requirements
  • Bachelor's degree or related discipline, or equivalent work experience.
  • Requires 12+ years of experience with degree, or 10-12 years related work experience.
  • Experience in direct supervision of teams comprising multiple people.
  • Manage multiple schedules and budgets.
  • Interact and communicate effectively with associates, with the ability to motivate teams.
  • Good planning, implementation, and project management skills.
  • Strategic thinking and ability to analyze Honda and competitor situations to develop plans to maximize given resources.
  • Strong decision-making ability and presentation skills.
  • Analyze complex media data reporting and adjust plans to effectively meet organizational objectives.
Work Environment

This role is based onsite.

Benefits and Total Rewards

American Honda Motor offers a comprehensive package of benefits and total rewards, including:

  • Competitive base salary.
  • Annual bonus.
  • Industry-leading benefit plans (medical, dental, vision).
  • Paid time off, including vacation, paid holidays, sick time, and personal days.
  • 401K plan with company match and additional contribution.
  • Advancement opportunities.
  • Career mobility.
  • Education reimbursement for continued learning.
  • Training and development programs.
  • Wellbeing program.
  • Community service and engagement programs.
  • Product programs.


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