Marketing Analytics Specialist

5 days ago


Sunrise Manor, Nevada, United States Pet Supermarket Full time
Job Title: Marketing Loyalty Analytics

As a Marketing Loyalty Analytics professional, you will play a pivotal role in driving customer engagement and loyalty through data-driven strategies. You will collaborate with cross-functional teams to develop and execute data-driven solutions that enhance customer loyalty and drive business growth.

Key Responsibilities:
  • Develop and execute the strategy for customer loyalty analytics, aligning with organizational customer retention goals and business objectives.
  • Assist in the development of benchmarks and goals for loyalty and customer growth based on historical data, industry trends, and customer analysis.
  • Execute tasks assigned by the director to develop test plans to optimize campaigns across email, direct mail, SMS, and digital media, including audience targeting, product recommendation, and performance analysis.
  • Analyze customer deciles, behaviors, and basket analysis to recommend and create innovative personalization strategies.
  • Conduct data analysis to uncover insights into customer behavior, loyalty program effectiveness, and market trends, and create actionable recommendations based on findings.
  • Conduct analysis on customer and campaign data using analytical and statistical tools such as SQL/Oracle to uncover insights and program recommendations.
  • Establish reporting and monitor performance to measure the impact of loyalty programs and customer engagement initiatives, including weekly/monthly dashboard reports.
  • Present customer and campaign performance trends as requested.
  • Make hands-on changes and adjustments as requested within the loyalty platform, including adjustments to program benefits, points regulation, promotional events, etc.
Requirements:
  • 3+ years' experience in Marketing Analytics or Loyalty Marketing.
  • Bachelor's degree in data science, statistics, quantitative economics, mathematics, marketing, economics, engineering, operations research. MS/MBA preferred.
  • Promotional analysis experience, specifically with Business Intelligence (BI) cubes, SQL, Tableau, or similar analysis tools.
  • Exposure to Salesforce Marketing Cloud, Salesforce Commerce Cloud, and Snowflake.
  • Comfortable presenting highly analytical findings and translating them into business opportunities and recommendations.
  • Retail, eCommerce, or Pet Industry experience a plus.
  • Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail.
  • Strong analytical skills with a proven track record of solving complex business problems through data analysis and modeling.
  • Ability to make sound recommendations that are backed by clear insights and clean data.
  • Ability to be both a self-starter and team player.

Pet Supermarket is an equal opportunity employer.



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