Digital Marketing Leader
4 weeks ago
We are seeking a highly skilled Digital Marketing Leader to join our team at Publicis Groupe. As a Paid Search Strategist, you will be responsible for leading the strategy and overseeing a team of search professionals. This is a leadership position within the Search department, and you will act as the strategic and operational point of contact.
Key Responsibilities:
- Collaborate with the internal team on holistic media planning and measurement.
- Demonstrate a "big picture" understanding of clients' marketing strategy.
- Consult on forecasting models.
- Deliver ongoing timely thought capital.
- Actively contribute to new business efforts by acting as a subject matter expert when needed.
- Contribute to new business efforts as needed.
- Oversee a team of 2-5 search professionals on a large client team.
- Manage teams of SEM Coordinators, SEM Strategists, and Sr. SEM Strategists, including ongoing feedback on career development.
- Participate in internal management training to develop leadership competency.
- Develop thought capital and POV related to client work and the Search landscape in general.
- Own a Search discipline development initiative (e.g., marketing, publisher relations committee, analytics, training program).
- Facilitate internal training programs on the paid search landscape and foster best practice across clients.
Qualifications:
- Has amassed the experience necessary to service any type of account.
- Has coordinated internal training efforts and developed new processes.
- Has cultivated internal relationships.
- Has fostered strong partner relationships while also embracing new opportunities.
- Has contributed to thought capital and knowledge sharing.
- Has established a track record of successfully leading teams tactically with input into overall strategy.
- Has emerged as a trusted advisor to client teams.
- Has developed the ability to take complex ideas and elevate them to a senior audience.
- Has partnered with Client Engagement leads to pursue business advancement opportunities.
- Has successfully developed and mentored junior staff.
- Has developed a strong grasp of all Razorfish service offerings.
Requirements:
- 5 years of search experience required.
- Demonstrated experience in a supervisory or mentorship role.
- Proficiency in relevant SEM tools and platforms.
- Proficiency in MS Office with advanced Excel skills.
- Knowledge of search campaign management tools a plus.
- Familiarity with Google Pmax/YouTube/App campaigns and Microsoft Dynamic campaigns.
- BA/BS degree in a related field required or equivalent experience.
Additional Information:
Publicis Groupe is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $70,000 - $95,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
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