Search Campaign Manager
1 day ago
About Town Hall
Town Hall is a mission-driven agency that harnesses the power of digital to do good. We partner with nonprofit and higher education organizations like Meals on Wheels America, No Kid Hungry, Harvard University, and Carnegie Mellon University.
Job Description
We are seeking a skilled Paid Search Manager to join our team at Town Hall, a part of Situation Group. This role will report to the Paid Search Supervisor and be responsible for planning, optimizations, and reporting across several accounts. The selected candidate will demonstrate attention to detail, experience contributing to discussion in client-facing meetings, and knowledge of data analysis in Google Analytics 4.
Key Responsibilities
- Lead the development and implementation of search strategies based on client goals and objectives
- Manage performance campaigns, including lead generation and Return on Ad Spend (ROAS) for Higher Ed & Non-Profit clients
- Create and optimize paid search media plans according to performance
- Develop search account structures, campaigns, keywords, ad copy, ad extensions, etc.
- Perform in-depth campaign reporting and analysis based on KPIs and historical trends
- Extract data-driven, actionable insights to inform search strategy and planning; flag tagging/tracking issues by calling out anomalies in data
- Recommend testing strategies and optimizations to improve overall campaign performance
- Present strategies and recommendations to clients and internal teams in relatable terms
- Develop accurate projections for performance using data analysis
- Maintain knowledge of clients business, competition, and latest industry news and trends
Requirements and Qualifications
- At least 2 years' experience managing paid search campaigns in Search Ads 360, Google Ads, Microsoft Ads, and other search platforms
- Demonstrated competency with data analysis in Google Analytics 4
- Proficiency in Google Sheets/Microsoft Excel, specifically for forecasting and trend analysis using pivot tables, vlookups, data visualizations, etc.
- Experience presenting media strategies and reports to clients
- Extreme attention to detail
- Willingness to collaborate across departments and client teams
Our Benefits Package
- A competitive base salary: $80,000 - $120,000 per year
- Health care plan (medical, dental and vision)
- Retirement plan with employer match
- Life and disability insurance
- Generous paid time off package that includes vacation, sick, "life happens" days, birthdays, and public holidays
- Paid family leave
- Cold brew coffee, snacks and fresh fruit
- Wellness resources
- Special access to New York City's arts and entertainment scene
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