Senior Search Engine Marketing Manager
3 weeks ago
Deutsch New York is seeking a skilled Senior Paid Search Manager to manage and grow our paid search efforts with Google. The ideal candidate will enhance our user acquisition strategy across diverse product categories by leveraging data-driven media buying expertise, collaborating with cross-functional teams, harnessing creative strategies, analyzing the competitive landscape, and utilizing machine learning and other advanced tools to expand our media buying presence on Google.
Key Responsibilities:
- Oversee and execute Paid Search strategies, encompassing campaign management, strategic planning, testing, and insight analysis
- Offer recommendations and implement strategies to align search tactics with the broader strategic approach and marketing guidelines
- Develop and implement data-driven insights to optimize strategies and performance to meet campaign goals
- Generate reporting against goal and revenue tracking, as well as other paid search analytics
Requirements:
- 5+ years of experience in Search Engine Marketing (SEM)/Pay-Per-Click (PPC)/Paid Search, preferably within DTC or media agency settings
- Experience in DTC and/or Performance Marketing is a required
- Expert understanding of Paid Search platforms (i.e. Adwords & Adcenter)
- Expert knowledge of Analytic platforms (i.e. Google Analytics, Data Studio, Tableau/Looker)
- Ability to work collaboratively across different working styles
Benefits and Salary:
We offer a competitive salary range of $95,000.00-$110,000.00, commensurate with experience, along with a hybrid schedule that allows for flexibility and collaboration.
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