Senior Marketing Director

3 weeks ago


Washington, United States Banner Bank Full time
Job Title: Senior Marketing Director

Join Banner Bank as a Senior Marketing Director and take on a leadership role in shaping the bank's marketing strategy. As a key member of the executive team, you will be responsible for developing and executing comprehensive marketing plans that drive business growth, enhance brand awareness, and foster customer engagement.

Key Responsibilities:
  • Develop and implement marketing strategies that align with the bank's overall goals and objectives.
  • Lead a team of marketing professionals in creating and executing marketing campaigns across various channels, including digital, social media, and traditional media.
  • Collaborate with cross-functional teams to ensure marketing efforts are integrated with sales, product, and customer experience initiatives.
  • Manage and analyze marketing metrics to measure campaign effectiveness and optimize future marketing efforts.
  • Stay up-to-date with industry trends and best practices in marketing, and apply this knowledge to drive innovation and improvement in marketing strategies and tactics.
Requirements:
  • 15+ years of marketing experience, with a proven track record of success in developing and executing marketing strategies that drive business growth.
  • Strong leadership and management skills, with experience in leading high-performing marketing teams.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Strong analytical and problem-solving skills, with the ability to analyze marketing metrics and make data-driven decisions.
  • Knowledge of marketing automation tools and platforms, with experience in using these tools to drive marketing efficiency and effectiveness.
What We Offer:
  • A competitive salary and bonus structure.
  • A comprehensive benefits package, including medical, dental, and vision insurance, 401(k) matching, and paid time off.
  • The opportunity to work with a talented and dedicated team of professionals who are passionate about marketing and customer engagement.
  • A dynamic and fast-paced work environment that is committed to innovation and excellence.


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