Customer Engagement and Retention Strategist

6 days ago


Fort Lauderdale, Florida, United States TLF Apparel Full time
About the Role

We are seeking a highly skilled Customer Engagement and Retention Strategist to join our team at TLF Apparel. This is an exciting opportunity for a motivated individual with expertise in developing and implementing customer engagement and retention strategies.

Key Responsibilities
  • Campaign Development: Design, build, and execute email, SMS, and push notification marketing campaigns and automated flows to engage customers and drive conversions.
  • Audience Segmentation: Utilize customer data to segment audiences and personalize messages to increase customer loyalty and reduce churn.
  • Content Creation: Write compelling copy for email, SMS, and push notifications and design engaging content to drive user engagement and conversion.
  • Analytics and Reporting: Track and report on key metrics such as open rates, click-through rates, conversion rates, ROAS/ROI, CLV, and revenue forecasts and goals per channel.
Requirements
  • Bachelor's Degree in Marketing or a related field
  • Minimum 7 years of experience in managing and publishing email, SMS, and push campaigns and automated flows.
  • Highly proficient in email marketing tools such as Klavyio and SMS/MMS platforms like Postscript.
  • Excellent analytical and problem-solving skills with experience in A/B and multivariate experiments.
  • Strong understanding of pixel implementation and tracking URLs.
  • Expert skills with Microsoft Excel and ability to analyze large quantities of data.
What We Offer
  • Estimated Salary: $85,000 - $110,000 per year based on experience and qualifications.
  • A free gym membership to TLF's state-of-the-art gym (TLF TRAINING LAB).
  • Access perks including a discounted database of consumer perks.
  • Chill, refuel, and recharge in our awesome employee lounge with unlimited coffee and tea.
  • PS5 stations for gamers.
  • A monthly product allowance ($100) for our premium Gym-To-Street Wear.
  • Continued education programs and training.
  • Employee team-building events.


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