Customer Engagement and Retention Strategist
6 days ago
We are seeking a highly skilled Customer Engagement and Retention Strategist to join our team at TLF Apparel. This is an exciting opportunity for a motivated individual with expertise in developing and implementing customer engagement and retention strategies.
Key Responsibilities- Campaign Development: Design, build, and execute email, SMS, and push notification marketing campaigns and automated flows to engage customers and drive conversions.
- Audience Segmentation: Utilize customer data to segment audiences and personalize messages to increase customer loyalty and reduce churn.
- Content Creation: Write compelling copy for email, SMS, and push notifications and design engaging content to drive user engagement and conversion.
- Analytics and Reporting: Track and report on key metrics such as open rates, click-through rates, conversion rates, ROAS/ROI, CLV, and revenue forecasts and goals per channel.
- Bachelor's Degree in Marketing or a related field
- Minimum 7 years of experience in managing and publishing email, SMS, and push campaigns and automated flows.
- Highly proficient in email marketing tools such as Klavyio and SMS/MMS platforms like Postscript.
- Excellent analytical and problem-solving skills with experience in A/B and multivariate experiments.
- Strong understanding of pixel implementation and tracking URLs.
- Expert skills with Microsoft Excel and ability to analyze large quantities of data.
- Estimated Salary: $85,000 - $110,000 per year based on experience and qualifications.
- A free gym membership to TLF's state-of-the-art gym (TLF TRAINING LAB).
- Access perks including a discounted database of consumer perks.
- Chill, refuel, and recharge in our awesome employee lounge with unlimited coffee and tea.
- PS5 stations for gamers.
- A monthly product allowance ($100) for our premium Gym-To-Street Wear.
- Continued education programs and training.
- Employee team-building events.
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