Demand Generation Manager

2 days ago

Portland, Oregon, United States Flexential Full time
Job Title: Sr Demand Generation Manager

About the Role:

We are seeking a highly skilled Sr Demand Generation Manager to join our team at Flexential. As a key member of our marketing team, you will be responsible for developing and executing integrated national campaigns and demand generation programs to drive pipeline creation and revenue growth.

Key Responsibilities:

  • Develop and execute co-demand gen programs with selected partners, including managing MDF (marketing development funds).
  • Collaborate with cross-functional teams to create a cohesive vision for campaigns and manage prospects and customers through the buyer's journey.
  • Build campaigns through owning some channels and collaborating with channel owners across externally focused lead generation efforts in SEO, SEM, remarketing, content syndication, events, and paid advertising.
  • Design and execute co-demand generation programs with partners to yield a force multiplier in results.
  • Incorporate buyer's journey and content strategy into lead nurture campaigns.
  • Plan and manage webinars as part of the integrated campaign strategy.
  • Run programs to deliver consistent flow of marketing and sales qualified leads (MQL/SQL).
  • Collaborate across sales and marketing on ABM strategies to drive business with a specific set of accounts.
  • Manage the demand generation budget as a subset of the overall marketing programs budget.
  • Enhance marketing automation understanding across the business, with emphasis on lead nurturing, lead prioritization, lead routing, and driving funnel stage progression.
  • Provide reports and actively monitor the health of the marketing channel mix using key KPIs such as contribution to sales pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity.
  • Contribute to overall database health, including analyzing gaps in data while recommending practices that ensure data fidelity.
  • Design, manage, and maintain optimal lead flows, campaign tracking, and delivery of sales enablement.
  • Create a standard of excellence in process and support when working with internal marketing and sales stakeholders.
  • Build and execute customer marketing programs for cross/upsell and account retention.

Requirements:

  • Bachelor's degree (B.A) from a four-year college or university; or equivalent combination of education and experience.
  • 3+ years' experience in B2B marketing and demand generation.
  • Possess a clear understanding of both inbound and targeted outbound marketing.
  • Passionate about marketing best practices and emerging channels.
  • Results-driven with very strong ability to analyze quantitative data to determine program effectiveness, ROI, and forecasting.
  • Must have budget management experience and financial analysis ability.
  • Demonstrated results in hitting targets and improving funnel close and conversion ratios.
  • Experience with marketing automation tools like Marketo.
  • Experience with ideal customer segmentation and targeting.
  • Excellent written and communication skills.
  • Proven capability to serve as a collaborative team player across multiple functions and geographies.

Preferred Qualifications:

  • Experience with Google Analytics and other analytics tools highly desirable.
  • Experience with ABM techniques and tools is highly desirable.

Benefits of working at Flexential:

  • Medical, Telehealth, Dental, and Vision
  • 401(k)
  • Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)
  • Life and AD&D
  • Short Term and Long-Term disability
  • Flex Time Off (PTO)
  • Leave of Absence
  • Employee Assistance Program
  • Wellness Program
  • Rewards and Recognition Program

Benefits are subject to change at the Company's discretion.

Base Pay Range: Annualized salary range offered for this position is estimated to be $110,000 - $130,000. However, the actual pay range depends on each candidate's experience, location, and qualifications.

Variable Pay: Discretionary annual bonus, based on personal and company performance.

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