Burn Care Specialist
5 days ago
Vericel Corporation, a leader in advanced therapies for the sports medicine and severe burn care markets, is seeking a top-performing Burn Care Specialist to join our team. As a key member of our commercial stage company, you will contribute to the success of our established portfolio of unique advanced cell therapies and specialty biologics.
Job Summary:This front-line, direct sales position is responsible for generating demand for Vericel products and services by fostering HCP interest in, education of, access to, and buy-in at targeted burn centers. Success is measured by goal achievement in alignment with Vericel values.
Key Responsibilities:- Direct sales calls to key decision makers at targeted burn centers, including surgeons and support personnel, to engage in the selling process:
- Connecting with stakeholders to the point of earning trusted advisor status
- Discovering the current state at targeted accounts specific to burn treatment, including pain points, blind spots, and opportunities for Epicel/NexoBrid to bring value
- Aligning with the key stakeholders regarding their pain points, blind spots, and where Vericel would bring value, assertively and credibly managing objections and misconceptions
- Advancing the key stakeholders to action, including biopsies of appropriate patients and f/u usage of Epicel with patients for whom it makes sense
- Identifying and connecting with key stakeholders & support staff (account mapping)
- Developing and executing key account strategic plans (account planning)
- Maintaining an appropriate and consistent presence within key accounts among key stakeholders
- Maintaining complete awareness of evolving patient population and advocating for appropriate Vericel patients
- Staying aware of competitive activities and threats
- Setting accounts up for success with Vericel products by providing or arranging (via BCS) appropriate training and support
- Determining procurement process at each targeted account
- Leveraging reimbursement and coding expertise to optimize Vericel product coverage
- Ensuring account approval for Vericel products to the highest levels in key accounts
Work in partnership with BTS-CS (Clinical Support) partner(s) to:
- Optimize Vericel presence in key accounts and select procedures.
- Leverage their experience to secure introductions to key stakeholders at key accounts.
- Leverage their expertise to help activate dormant and new accounts.
- Advance progress in KOL development.
For leadership responsibilities and qualifications, please see the job posting on the Vericel website.
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