Marketing Program Manager

4 weeks ago


Bethlehem, Pennsylvania, United States BluRoc, LLC Full time
Marketing Program Manager Job Description

At BluRoc, LLC, we are seeking a highly skilled Marketing Program Manager to join our team. This individual will be responsible for planning and executing marketing campaigns across various channels, including events, advertising, web, and social media.

Key Responsibilities:

  • Set strategy for marketing campaigns and ensure alignment with brand guidelines
  • Cultivate and maintain a clear understanding of customer needs through sales and identify ways to drive customer engagement
  • Define and deliver programs that engage and grow existing customers
  • Work with sales teams to align goals based on industries and end markets
  • Manage conference and sales team activities and support sales with conference and other activities
  • Coordinate all giveaways with consensus by all sales personnel
  • Maintain a calendar of marketing events and ensure tasks/deadlines, and deliverables are met
  • Ensure proper follow-up programs are delivered by marketing and sales
  • Collect and analyze sales trends from each team to better identify target markets and engagement efforts
  • Champion, drive, and build emerging marketing trends and technology capabilities to meet customers where they are
  • Capture action items and ensure follow through for marketing projects and campaigns
  • Build out nurture programs and 'always-on' campaigns to aid in the growth of each targeted vertical in each end market
  • Leverage campaign results to continually improve campaign structure, targeting, and messaging to drive traffic and conversions
  • Create and manage email marketing programs that support various stages of the buyer journey

Requirements:

  • Work experience as a Brand Strategist or similar role in Marketing
  • Portfolio of brand-building projects is a plus
  • Excellent understanding of the full marketing mix
  • Experience developing marketing strategies based on market segmentation
  • Strong analytical skills for tracking ROI
  • Data-driven thinking
  • Creativity
  • Communication and writing skills
  • Experience collaborating with sales teams and associated conferences
  • Quick learner who is deadline driven

Personal Attributes:

  • Interpersonal Communication: Navigate and relate with all levels of the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably
  • Integrity and Trust: Widely trusted; is seen as a direct, truthful individual; can present the unvarnished truth in an appropriate and helpful manner; keeps confidence; admits mistakes; does not misrepresent him/herself for personal gain
  • Team Building: Creates unity and productivity of team under management; team members state that they feel part of a high-performing team; is able to improve performance and motivate to excellence; develops team building and team motivating activities
  • Presentation Skills: Is effective in a variety of formal presentation settings: one-on-one, small and large groups, with peers, direct reports, and bosses; is effective both inside and outside the organization, commands attention and can manage group processes during the presentation; can change tactics midstream when something isn't working
  • Internal Partnering: Relating to peers on a personal level; cooperating with peers; joint problem solving; responding to accolades; handling peer conflict


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