Strategic Marketing Leader for Oncology Innovation

3 weeks ago


Rockville, Maryland, United States Immunocore Full time
About the Role

We are seeking an experienced Strategic Marketing Leader to drive innovation in our oncology portfolio. This is a unique opportunity to lead cross-functional teams and develop commercial strategies that meet ambitious brand goals.

Responsibilities
  1. Develop Commercial Strategies: Create robust commercial plans that meet brand ambitions, leveraging expertise in strategy development, tactical execution, and performance tracking.
  2. Lead Cross-Functional Teams: Collaborate closely with regional marketing, analytics, access, medical, sales, training, and regulatory groups to drive strategic and executional plans.
  3. Represent US at Global Product Team: Contribute to global product team discussions, ensuring US-specific needs are addressed.
  4. Monitor Brand Performance: Provide insights into forecasting and expenses, ensuring alignment with business objectives.
  5. Field Execution: Lead field meetings, develop HCP messaging, target market opportunities, and monitor strategy execution.
  6. Value Proposition Development: Work with the Access team to communicate key aspects of the product's value proposition to stakeholders.
  7. Compliance and Regulatory Guidelines: Ensure strategic and tactical plans meet compliance and regulatory requirements.
Requirements
  1. 10+ Years in Pharmaceuticals/Biotech: Proven experience in the US pharmaceutical/biotech industry, with oncology launch experience (IV drugs) preferred.
  2. Marketing Expertise: Core marketing experience, including strategy development, tactical execution, performance tracking, and competitive planning.
  3. Relationship Building and Problem Solving: Strong relationship building, problem-solving, innovative thinking, teamwork, analytical, and written/verbal communication skills.
  4. Complexity Management: Ability to manage complexity and multiple competing priorities, influencing without direct authority.
Preferred Experience and Skills:
  1. Melanoma Market Experience: Experience working in the melanoma market or similar complex therapeutic areas.
  2. Customer-Facing Experience: US customer-facing experience, including sales leadership roles.
  3. US Oncology Buy and Bill Operations: Basic understanding of how US oncology buy and bill for IV drugs operate.
About Immunocore

Immunocore is a pioneering biotechnology company dedicated to developing transformative medicines addressing unmet patient needs in oncology, infectious diseases, and autoimmune disease. We strive to create a diverse and inclusive workplace, seeking talented individuals to join us across various functions.



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