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Marketing Strategy Analyst

3 weeks ago

Rockville, Maryland, United States Links Global Full time
Job Description

We are seeking a highly motivated and detail-oriented individual to join our team as a Marketing Strategy Analyst. This is an exciting opportunity to gain hands-on experience in digital marketing and contribute to the success of our organization.

About the Role:

This internship provides a unique chance to develop skills in digital marketing strategy, content creation, and stakeholder engagement. You will work under the guidance of a Links Global employee and collaborate with a team to develop a digital marketing strategic plan.

Key Responsibilities:

  • Develop a comprehensive digital marketing strategic plan
  • Research stakeholders' opinions and marketing strategies
  • Support digital marketing campaign development, planning, and execution
  • Write copy for social media posts, promotional emails, and other marketing products
  • Assist in the creation of written, video, and image content for marketing channels
  • Participate in marketing brainstorming sessions
  • Measure and report the results of marketing initiatives
  • Prepare marketing proposals and presentations
  • Perform any other related duties as assigned

Requirements:

  • You must be a full-time college student that maintains a 3.0 GPA or higher, has completed the equivalent of four semesters of college coursework, and are willing to commit 15-20 hours a week per semester to be considered.
  • Computer skills (Microsoft Office, Adobe, Adobe Creative, Video Editing Software) and social media management tools (Hootsuite, Sprout Social) are a plus.
  • Successful completion of introductory courses in marketing, digital marketing, business, communication, advertising, computer programming, digital arts, and business.
  • Individual or group project experience developing a digital marketing campaign or products.
  • Previous internship experience in digital marketing is preferred.

Salary Range:$25-$35/hour, estimated $13,000-$18,500 per semester

Benefits:

  • Free parking and potential SmarTrip Card reimbursement
  • Opportunities for skills training and networking events
  • Ability to work remotely or in-person

About Links Global:

Links Global is a management consulting firm specializing in marketing communication and social entrepreneurship for development. Our clients are business leaders, change makers, entrepreneurs, innovators, policy influencers, philanthropists, and advocates determined to improve society.