Omnichannel Strategy Director
4 days ago
Inizio Evoke is seeking a highly skilled Omnichannel Strategy Director to join our team. As a key member of our strategy team, you will be responsible for leading the development and execution of integrated marketing and communications plans for our clients.
With a deep understanding of multichannel marketing (MCM), digital platforms, marketing automation, CRM, and analytics, you will develop and execute channel and digital marketing plans that drive client success and strengthen our agency's reputation.
As a senior advisor to our clients, you will champion thought leadership initiatives and represent our agency at industry events. Your expertise in channel strategy, digital marketing tactics, and customer engagement will help us deliver exceptional customer experiences.
The estimated salary for this role is $125,000 - $185,000 per year, depending on experience. In addition to a competitive compensation package, we offer flexible work arrangements, great company-paid benefits, and opportunities for professional growth and development.
Responsibilities include:
- Developing and executing comprehensive journey mapping, persona development, and channel optimization projects
- Collaborating with cross-functional teams to create innovative solutions that drive client success
- Shaping data-driven omnichannel strategies and partnering with Analytics to define KPIs and evaluate performance
Requirements include:
- 10+ years of experience in omnichannel strategy, digital marketing, or related roles within an agency
- Proven expertise in channel strategy, digital marketing tactics, and customer engagement
- Ability to balance strategic oversight with a hands-on approach to developing and executing channel and digital marketing plans
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