Analytics Strategy Lead

4 days ago


New York, New York, United States GroupM Choreograph Full time
About the Role

In this exciting role as Analytics Strategy Lead, you will be responsible for leading advanced analytics efforts for one of our core clients. You will work closely with local and global Business Science teams and collaborate with clients and internal product teams to develop innovative solutions that drive business growth. With a strong focus on partnership strategy and development, you will be expected to drive cross-functional collaboration and ensure alignment across teams.

The ideal candidate will have 7+ years of Analytics experience, with a emphasis on Omnichannel (B&M, Online) would be a plus. They will be familiar with various use-cases for digital data and analytics such as dashboarding, path analysis, digital cross-channel attribution, optimal frequency, etc. Additionally, they will have hands-on experience with SQL and Tableau or PowerBI. Responsibilities
  • Develop and implement advanced analytics strategies to drive business growth.
  • Collaborate with cross-functional teams to identify areas for improvement and develop solutions.
  • Liaise with clients and internal stakeholders to ensure alignment and understanding of analytics output.
Qualifications
  • Bachelor's degree in Marketing, Advertising, Economics, Business Analytics, or related field.
  • Familiarity with online-offline attribution modeling approaches.
  • Estimated salary: $125,000 - $185,000 per year.


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