Senior Product Evangelist

4 weeks ago

Irvine, California, United States Razer Full time

Join Razer and be part of a global mission to revolutionize the gaming industry. As a Senior Product Evangelist, you will be responsible for global product marketing and management of Razer accessories on the notebook division. Your focus will be on developing and executing marketing plans and business initiatives to achieve annual KPIs and fiscal targets. You will manage aspects of the Global accessories go-to-market process, including marketing plan creation, campaign management, ordering samples, and budget tracking. The growing accessories category includes docks, external graphics, power supplies, and Razer skins.

Key Responsibilities:
  • Develop and drive global marketing plans for assigned product line.
  • Drive marketing roadmap requirements by working with the product development team to maintain an extended roadmap plan.
  • Responsible for all product marketing and management functions of assigned product line.
  • Develop comprehensive product launch plan for all new launches, present to internal stakeholders, and drive execution of plan at a detailed level.
  • Support PR teams through participation, able to effectively communicate with the outside press and represent the product and company as required.
  • Prepare and deliver on-time marketing assets for various sales and communications channels.
  • Ensure the development and execution of accessory marketing activities within various regions around the world, working closely with regional cross-functional teams.
  • Represent notebook and accessory division at various public-facing events, customer and partner meetings.
  • Attend weekly calls with global stakeholders to ensure product updates and execution of marketing initiatives to help drive growth.
  • Responsible for understanding the market and competitive offerings of assigned products.
  • Gather input from various sources (market, press, customers, forums, etc.) to drive feedback on business and market requirements into the product planning process to help shape the platform roadmap.
  • Drive input into the creative strategy of assigned products, including packaging, advertising, web content and marketing, merchandising, and promotions.
  • Work with outside vendors and strategic partners to drive initiatives and actions that help support overall product and business initiatives.
  • Collect and consolidate sample demand for upcoming product launches with regional teams, product managers, and other key stakeholders.
  • Track and ensure budgets are maintained for applicable category spend.
Pre-Requisites:
  • 5+ years' experience in a similar role.
  • Experience developing and overseeing the execution of marketing plans.
  • Experience with PC or consumer electronics sales channels, both retail, direct, online, and distribution.
  • Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc.
  • Has previously developed detailed marketing plans and was involved in articulating the strategy and requirements for success.
  • Can work independently and prioritize and handle multiple tasks and projects concurrently.
  • Strong administrative, organizational, and communication skills including ability to successfully interact with executive management.
  • Preferred experience in working in a global company with multiple stakeholders across different countries and time zones.
  • Must have Microsoft Office experience: Word, Excel, Outlook, PowerPoint.

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